PR Conclave Addresses Challenges in Stakeholder Engagement in the Digital Age

PR Conclave Addresses Challenges in Stakeholder Engagement in the Digital Age

Noida, July 26, 2024 – The Public Relations Society of India (PRSI), in collaboration with AAFT, hosted an influential PR conclave focused on the challenges of stakeholder engagement in the digital age. The event provided a platform for in-depth discussions on the evolving landscape of public relations and the critical role it plays in today’s interconnected world.

Dr. Sandeep Marwah, Chancellor of AAFT University, opened the conclave with a keynote address, highlighting the inevitability of change in the field of public relations. “If there is anything that is constant, it is change,” Dr. Marwah stated. “The style, equipment, and methods may have evolved, but the fundamental concept of building relationships remains unchanged. As the old proverb goes, your growth depends on the kind of people you know. Public relations has always played a crucial role in every field, adapting to new challenges and opportunities.”

The ceremony featured esteemed speakers who shared their insights and experiences: Mr. Vinit Kumar from the Ministry of Railways, Government of India, initiated the discussions with a focus on the integration of digital tools in stakeholder engagement. Prof. Dr. Charulata Singh, Chairperson of the Delhi Chapter PRSI, emphasized the importance of maintaining authenticity and transparency in digital communications.

Dr. Archana Kumari, Secretary of the Delhi Chapter PRSI, spoke about the evolving expectations of stakeholders in the digital era. Prof. Dr. Shuchi Yadav from Media Studies at JNU narrated examples of successful digital PR campaigns and their impact. Ms. Sumita Singh, Deputy General Manager of Corporate Communication at Indian Oil Corporation, expressed the need for agility and responsiveness in managing digital PR. Ms. Harsh Bhargavi Pandiri, Treasurer of the Delhi Chapter PRSI, added her perspective on the ethical considerations and challenges faced by PR professionals today.

In recognition of their contributions, Dr. Sandeep Marwah presented life membership of International Film and Television Club of AAFT to the speakers and membership  of World Peace Development and Research Foundation to all the distinguished guests and gifted them his books on accolades and achievements.

The conclave underscored the importance of adapting to the digital age while preserving the core principles of public relations. It provided valuable insights and strategies for effective stakeholder engagement in a rapidly changing environment.

Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ – A Revolutionary Student Forum

Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ – A Revolutionary Student Forum

Noida, India – June 20, 2024 – In a landmark initiative poised to reshape the landscape of public relations and communication education in India, the Public Relations Society of India (PRSI) and the Asian Academy of Film & Television (AAFT) signed a Memorandum of Understanding (MoU) to establish ‘Nalanda – Student’s Forum of PRSI’. This strategic collaboration aims to create a robust industry-academia interface, nurturing the next generation of PR and communication professionals.

The MoU was signed by Dr. Ajit Pathak, National President of PRSI, and Dr. Sandeep Marwah, Chancellor of AAFT, a cultural ambassador to over 75 countries. The signing ceremony was attended by distinguished dignitaries including Dr. Charulata Singh (Chairperson), Shri Ajay Chaturvedi (Vice Chairman), Dr. Harsha Bhargavi (Treasurer), and Executive Members Shri Umesh Mishra and Shri Pankaj Saksena, marking a significant milestone in the journey of PRSI’s mission to empower the youth.

Dr. Sandeep Marwah, during his address, emphasized the transformative potential of public relations in shaping societal narratives. He highlighted the pivotal role of PRSI in uniting professionals from various sectors – government, private, NGOs, PR consultancies, and academia – to create a cohesive and powerful organization.

“Public Relations is a cornerstone for building public opinion on crucial national and social issues. The establishment of Nalanda will not only enhance the skills of young PR professionals but also instill in them the values and ethics necessary for responsible communication,” said Dr. Marwah.

Established in 1958, PRSI is the premier national body for PR professionals in India, boasting 25 chapters across the country. It has been instrumental in promoting transparency in media, ethical political communication, and public awareness campaigns such as the Unity India Drive, Anti-terrorism Movement, and the Swachh Bharat Mission. PRSI’s affiliation with the Global Alliance of Public Relations and Communication Management and the International Public Relations Association underscores its global outreach and influence.

Dr. Ajit Pathak remarked, “The collaboration with AAFT to launch Nalanda signifies a new era of educational excellence and practical exposure for students. It aligns with PRSI’s vision of nurturing future generations with knowledge and skills critical for global leadership in public relations.”

AAFT, a leading institution in media and arts education, has been a trailblazer in the field for over 30 years, offering over 90 professional courses. Under the visionary leadership of Dr. Sandeep Marwah, AAFT has set unparalleled standards in film making, fashion, and media management. The institution is renowned for its comprehensive programs in cinema, journalism, animation, music, hospitality, and more, providing diplomas, degrees, and postgraduate degrees across various disciplines.

The establishment of Nalanda – Student’s Forum of PRSI is anticipated to become a cornerstone for academic and professional growth, fostering a new wave of skilled and ethical public relations professionals ready to lead on the global stage.