Sandeep Marwah Launches New Books by Indian-Origin Foreign Nationals

A group of Indian Origin Foreign Nationals Visited Marwah Studios at Noida Film City

Noida: A momentous occasion unfolded at Marwah Studios in Noida Film City as Indian-origin foreign nationals, eager to delve deeper into the intricacies of India’s media and entertainment industry, gathered for a special event. Hosted as part of their homecoming to India, the event witnessed the unveiling of two remarkable books authored by esteemed individuals from across the globe.

Dr. Sandeep Marwah, the President of Marwah Studios, graced the occasion with his presence and shared his thoughts on the significance of these literary works. Expressing gratitude for the opportunity to launch the books, Dr. Marwah released Dr. Satish Rai’s “The Age of Truth” from Australia and Dr. Shardhanand Harinandan Singh’s “Homogenization In Multiculturality” from the Netherlands. In doing so, he not only acknowledged their contributions but also highlighted the enriching exchange of ideas between nations.

“This momentous occasion adds to the legacy of Marwah Studios,” remarked Dr. Sandeep Marwah, underscoring the institution’s commitment to fostering global dialogue and collaboration. He also presented the guests with his own books, showcasing the rich tapestry of accomplishments and accolades associated with Marwah Studios.

During the event, Dr. Marwah provided the visiting delegation with a comprehensive overview of Marwah Studios and AAFT University, detailing their diverse range of activities and initiatives. He particularly emphasized the upcoming Global Festival of Journalism scheduled to take place from 12th to 14th February, inviting the guests to partake in this celebration of media and storytelling.

The event was attended by a distinguished gathering, including Rajnesh Lal from Australia, Aslam Khan from Mumbai, Suniti Maharaj from Florida, USA, and Vidya Gangadeen from London, UK. Their presence underscored the international scope of the event and the shared passion for promoting cultural exchange and understanding.

As the books find their way into the hands of readers around the world, they are poised to become valuable contributions to the literary landscape, bridging continents and fostering greater cross-cultural appreciation.

The Father of Marketing Philip Kotler at Asian Education Group

Noida: “The best advertising is done by satified customers. Good companies will meet needs; great companies will create markets. It is more to do what is strategically right than what is immediately profitable. Today you have to run faster to stay in place. The major cause of company failure is company success. Every business is a service business.  your service must bring a smile on the customer’s face,” said Dr. Philip Kotler ‘father of Marketing’ giving some of the best tips while talking to the students of Asian Education Group in a special webinar to teach marketing.

“Good content isn’t about good storytelling. It’s about telling a true story well. Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. You can never go wrong by investing in communities and the human beings within them,” expressed Dr. Sandeep Marwah Chancellor of AAFT University of Media And Arts thanking Dr. Philip Kotler for his presence at AAFT.

Philip Kotler is an American marketing author, consultant, and professor. He gave the definition of marketing mix. He is the author of over 80 books including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Kotler describes strategic marketing as serving as “the link between society’s needs and its pattern of industrial response

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours toward healthier and safer living styles. He also created the concept of “demarketing” to aid in the task of reducing the level of demand. He also developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.” He is regarded as, “The Father of Modern Marketing” by many scholars. The event was supported by Indo American Film And Cultural Forum.