Book on the 10th Global Fashion and Design Week Noida Released at Digital Media Conclave ELEVATE 2026

Book on the 10th Global Fashion and Design Week Noida Released at Digital Media Conclave ELEVATE 2026

Noida: A significant milestone in the journey of fashion and design education was celebrated during the Digital Media Conclave at Marwah Studios, Film City, Noida, with the official release of a special book on the 10th Global Fashion and Design Week Noida. The publication was conceptualized, designed, and published by the AAFT School of Digital Marketing, showcasing the institution’s commitment to promoting knowledge, innovation, documentation, and excellence in the fields of media, fashion, and design.

The book chronicles the remarkable growth and achievements of the Global Fashion and Design Week Noida, which has evolved into one of the largest academic fashion and design weeks in the world. Through comprehensive coverage, photographs, creative presentations, and insightful documentation, the publication captures the spirit, vision, and international impact of the prestigious event.

Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University, and Founder of Noida Film City, emphasized the importance of documenting academic and creative achievements for future generations.

“The Global Fashion and Design Week Noida has become a global platform celebrating creativity, innovation, culture, and design excellence. What started as an academic initiative has now grown into one of the biggest academic fashion and design weeks in the world. This publication is a valuable record of our journey and a source of inspiration for students, designers, and creative professionals across the globe,” said Dr. Marwah.

He further appreciated the efforts of the AAFT School of Digital Marketing for producing a professionally designed publication that reflects the scale, vision, and international stature of the event. He noted that effective documentation and digital storytelling play a crucial role in preserving institutional heritage and communicating achievements to a global audience.

The release ceremony was attended by distinguished guests, media professionals, academicians, industry leaders, fashion experts, and students, who appreciated the initiative and recognized the importance of creating high-quality publications that celebrate excellence in education and creative industries.

The book serves as a testament to AAFT’s continuing dedication to innovation, academic excellence, and the promotion of India’s growing influence in the global fashion and design ecosystem. The release added another memorable chapter to the successful Digital Media Conclave and reinforced AAFT’s position as a pioneer in creative education and industry engagement.

Data-Driven Storytelling Takes Center Stage at Global Media Conclave – ELEVATE 2026

Data-Driven Storytelling Takes Center Stage at Global Media Conclave – ELEVATE 2026

Noida: ICMEI, in association with the AAFT School of Digital Marketing, successfully presented the 3rd Session of the Global Media Conclave – ELEVATE 2026 (Step Up – Stand Out – Succeed) at Marwah Studios, Film City, Noida. The session brought together eminent media professionals, communication strategists, digital experts, and academicians to deliberate on the evolving role of data in shaping impactful narratives and media strategies.

The session commenced with Shefali Narang, Assistant Professor, AAFT School of Digital Marketing, introducing the theme of the conclave and highlighting the increasing significance of data intelligence in modern communication and content creation.

Prof. Dr. Himani Choudhary, Director Academics, AAFT, formally welcomed the distinguished guests and participants. In her address, she emphasized the importance of integrating analytical thinking with creative storytelling to meet the demands of the rapidly changing media landscape.

A highly engaging panel discussion on “Data-Driven Storytelling – Beyond the Dashboard” formed the centerpiece of the session. The discussion was moderated by Shubhendu Parth, who steered the conversation towards understanding how organizations can transform raw data into meaningful stories that drive engagement, influence decision-making, and create measurable impact.

Sharing his insights, Mr. Jaideep Ghosh highlighted the growing role of data analytics in understanding audience behavior and crafting personalized communication strategies. He stressed that successful storytelling today requires a balance between data insights and human creativity.

Mr. Ananay Jain spoke about the importance of leveraging technology and artificial intelligence to extract actionable insights from vast volumes of information. He emphasized that data should serve as a foundation for building authentic and relevant narratives that resonate with audiences.

Ms. Nidhi Jain discussed the changing dynamics of digital media consumption and the need for organizations to adopt data-backed strategies to remain competitive. She noted that informed decision-making is becoming a critical component of successful media and marketing campaigns.

Adding further depth to the discussion, Ms. Rachna Garga underscored the importance of ethical data usage and responsible storytelling. She highlighted how transparency, credibility, and audience trust remain essential pillars of effective communication in the digital age.

The panelists collectively agreed that while data provides direction and insights, the true power lies in transforming those insights into compelling stories that inspire action, build relationships, and create lasting impact.

The session witnessed enthusiastic participation from students, media professionals, faculty members, and industry practitioners, making it an enriching platform for learning and knowledge exchange.

The event concluded with a heartfelt Vote of Thanks by Sanjay Sinha, Dean, AAFT School of Digital Marketing, who expressed gratitude to the distinguished panelists, guests, participants, and organizing team for contributing to the success of the conclave. He reiterated AAFT’s commitment to creating industry-oriented platforms that foster innovation, creativity, and professional excellence.

The Global Media Conclave – ELEVATE 2026 continues to serve as a dynamic forum for thought leadership, bringing together experts from across industries to share insights, inspire future professionals, and shape the future of media, communication, and digital transformation.

Dr. Sandeep Marwah Delivers Powerful Keynote on the Future of Digital Marketing at ELEVATE 2026

Dr. Sandeep Marwah Delivers Powerful Keynote on the Future of Digital Marketing at ELEVATE 2026

NOIDA, INDIA: The Digital Media Conclave – ELEVATE 2026, organized by ICMEI in association with the AAFT School of Digital Marketing at Marwah Studios, Film City Noida, emerged as a significant platform for discussing the future of digital communication, marketing innovation, and emerging technologies. The event attracted an impressive gathering of media professionals, digital marketing experts, entrepreneurs, academicians, business leaders, and students from across India.

The highlight of the conclave was the compelling keynote address delivered by Dr. Sandeep Marwah, internationally acclaimed media personality, Founder of Noida Film City, President of Marwah Studios, and Chancellor of AAFT University. Drawing from more than four decades of experience in media, education, entertainment, and entrepreneurship, Dr. Marwah presented a practical and visionary perspective on the evolution and impact of digital marketing in the modern world.

Addressing the audience, Dr. Marwah emphasized that digital marketing is no longer merely a promotional tool but a powerful force driving business growth, brand building, public engagement, and global connectivity. Through inspiring examples from his own professional journey, he demonstrated how strategic use of digital platforms can transform ideas into global movements and local initiatives into international success stories.

“Digital media has democratized communication. Today, every individual, institution, and business has the opportunity to build a global presence through intelligent and consistent digital engagement. Success belongs to those who understand the power of content, credibility, creativity, and connectivity,” said Dr. Marwah.

He further highlighted how technology, data analytics, artificial intelligence, and social media ecosystems are redefining consumer behavior and marketing strategies worldwide. Stressing the importance of adaptability, he encouraged young professionals to continuously upgrade their skills and embrace innovation as a way of life.

Dr. Marwah’s address resonated strongly with participants as he shared real-life experiences from the development of Marwah Studios, the establishment of numerous international cultural forums, and the successful execution of hundreds of global campaigns powered by digital outreach. His insights offered valuable lessons on leadership, brand positioning, audience engagement, and the importance of building meaningful digital communities.

The keynote was widely appreciated for blending practical knowledge with strategic vision, providing attendees with a comprehensive understanding of the opportunities and challenges in the rapidly evolving digital landscape.

ELEVATE 2026 reaffirmed its position as a premier knowledge-sharing platform, bringing together thought leaders and industry pioneers to shape the future of digital marketing, media innovation, and technology-driven communication. The conclave once again highlighted the commitment of ICMEI and AAFT School of Digital Marketing to fostering excellence, innovation, and global perspectives in professional education and industry engagement.

Digital Media Conclave ELEVATE 2026 Highlights the Future of Marketing and Generative AI

Digital Media Conclave ELEVATE 2026 Highlights the Future of Marketing and Generative AI

Noida: ICMEI, in association with the AAFT School of Digital Marketing, successfully organized the Digital Media Conclave – ELEVATE 2026 at Marwah Studios, Film City, Noida. The prestigious conclave brought together distinguished digital media experts, marketing professionals, content creators, academicians, and industry leaders to deliberate on emerging trends, innovative strategies, and the growing influence of digital platforms in shaping the future of communication and business.

Welcoming the distinguished guests and participants, Sanjay Sinha, Dean, AAFT School of Digital Marketing, introduced the theme of the conclave and emphasized the rapid transformation taking place in the digital ecosystem. He highlighted the need for students and professionals to continuously upgrade their knowledge and skills to remain relevant in an increasingly technology-driven world.

Delivering the keynote address, Dr. Sandeep Marwah, Founder of Noida Film City, President of Marwah Studios, and Chancellor of AAFT University, spoke about the remarkable growth of digital media and its role in connecting businesses, brands, and audiences across the globe. He stated, “Digital media has emerged as one of the most powerful tools of communication and marketing. The future belongs to those who can effectively blend creativity, technology, and innovation to create meaningful engagement and value.”

The highlight of the conclave was an insightful session by Pradeep Gupta, Founder and Chairman, Cyber Media Group, who spoke on the topic “Strategic Shift: Generative AI in the Marketing Tech Stack.” He explained how Generative AI is transforming the marketing landscape by enhancing personalization, content creation, customer engagement, data analytics, and decision-making processes. He emphasized that organizations embracing AI-driven strategies would gain a significant competitive advantage in the years ahead.

Adding further depth to the discussion, Dr. Kushal Sanghvi, Director, Komerz, shared his expertise on the evolving digital marketing ecosystem and the importance of integrating emerging technologies into modern business strategies. He highlighted the growing opportunities for professionals who possess a strong understanding of digital transformation and innovation.

The conclave witnessed active participation from students, faculty members, industry professionals, and media enthusiasts, making it a highly engaging and informative event. The interactive discussions provided valuable insights into the future of digital communication, marketing technology, artificial intelligence, and content creation.

The event concluded with a formal Vote of Thanks by Dr. Himani Choudhary Director AAFT School of Digital Marketing, who expressed gratitude to the distinguished speakers, guests, participants, and organizing team for making the conclave a grand success. She reiterated AAFT’s commitment to fostering industry-academia collaboration and creating platforms that encourage learning, innovation, and professional excellence.

Digital Media Conclave ELEVATE 2026 once again reinforced AAFT and ICMEI’s leadership in promoting knowledge-sharing and preparing the next generation of media and marketing professionals for the rapidly evolving digital world.

Immersive Artist & Animation Director Charuvi Agrawal Addresses Students at AAFT Orientation 2025

Immersive Artist & Animation Director Charuvi Agrawal Addresses Students at AAFT Orientation 2025

Noida, India — The AAFT Orientation Program 2025 turned into an inspiring and futuristic exchange of ideas with the presence of Charuvi Agrawal, renowned Immersive Artist, Animation Director, Founder of Charuvi Design Labs, and Industry Dean of AAFT School of Animation. The session was hosted at Marwah Studios, Film City Noida, where students from the AAFT School of Data Science, AAFT School of Animation, and AAFT School of Digital Media had the privilege to interact with her.

Addressing the gathering, Charuvi Agrawal spoke about the rapidly evolving landscape of animation, immersive media, and digital technologies. She encouraged students to embrace innovation, experimentation, and interdisciplinary learning, stressing that the future of storytelling lies in the seamless blending of creativity with cutting-edge technology. Her insights on art, data, and digital convergence left a deep impact on the young minds eager to shape careers in the AVGC and digital media industries.

In recognition of her outstanding contribution to the creative arts and media education, Dr. Sandeep Marwah, Founder of Marwah Studios and Chancellor of AAFT University, honoured Charuvi Agrawal with the Life Membership of the International Film and Television Research Centre of AAFT.

Dr. Marwah applauded her pioneering work and commitment to nurturing talent, calling her “a true visionary in the animation and immersive art space whose presence at AAFT will continue to inspire generations of students.”

The event concluded with an engaging Q&A session, where students gained practical insights and motivation to pursue excellence in their respective fields.

Ranjit Singh Inspires Students at AAFT Degree College Orientation Program

Ranjit Singh Inspires Students at AAFT Degree College Orientation Program

Noida, India — The Orientation Program of AAFT Degree College witnessed a highly engaging and insightful session with Ranjit Singh, Creative Producer, Animation Director, and veteran educator, who addressed the new batch of students at Marwah Studios, Film City Noida.

In his powerful presentation, Ranjit Singh highlighted the rising demand and immense potential of the Animation, Visual Effects, Gaming, and Comics (AVGC) industry, one of the fastest-growing sectors in the world. He emphasized the need for professional training, creativity, and innovation to match the global standards and prepare students for emerging opportunities. His interaction with the students was thought-provoking, practical, and highly motivating, giving them a clear vision of the professional landscape awaiting them.

As a gesture of respect and recognition, Dr. Sandeep Marwah, Founder of Marwah Studios and Chancellor of AAFT University, honoured Ranjit Singh with the Life Membership of the International Film and Television Club of AAFT. Dr. Marwah lauded Singh’s contribution to the world of animation and education, calling him a true inspiration for aspiring media and entertainment professionals.

The session concluded with thunderous applause, leaving the students energized and motivated to explore new horizons in the dynamic world of cinema, media, and animation.

Malini Agarwal Conducts Workshop at AAFT School of Digital Marketing with Nowshad Rizwanillah

Malini Agarwal Conducts Workshop at AAFT School of Digital Marketing with Nowshad Rizwanillah

Noida, India : The AAFT School of Digital Marketing hosted an engaging and insightful workshop at Marwah Studios, led by Malini Agarwal, the esteemed Industry Dean of the school and a prominent figure in the digital media space. She was joined by Nowshad Rizwanillah, further elevating the value of the session.

Addressing a packed audience of enthusiastic students, Malini Agarwal spoke passionately about the growing importance of digital media in today’s fast-evolving landscape. “Digital media is not just the future, it is the present. Understanding its power and impact is essential for anyone entering the communication and entertainment industries,” she emphasized.

The session was highly interactive, with students actively participating and gaining valuable insights directly from the industry stalwarts. Nowshad Rizwanillah also shared his experiences, contributing to the dynamic exchange of ideas.

Dr. Sandeep Marwah, Founder-President of AAFT and a well-known media personality, lauded the session and highlighted the role of such workshops in bridging the gap between academia and industry. “At AAFT, we believe in nurturing talent through real-world exposure and expert guidance. Sessions like these empower our students to be industry-ready,” he said.

As a mark of appreciation and honor, Dr. Sandeep Marwah presented the prestigious Life Membership of the International Film and Television Club of AAFT to both Malini Agarwal and Nowshad Rizwanillah.

The event concluded on a high note, with students inspired and motivated to explore new frontiers in digital marketing and media.

AAFT School of Performing Arts Inaugurated New Session

AAFT School of Performing Arts Advertising & PR Inaugurated

Noida: Music is life, it is the best way to relax and enjoy. It takes you to the stage of spirituality. Learning music is like meditation. The scope in music industry is now much larger than before. AAFT has grown bigger with school of performing arts,” said Dr Sandeep Marwah President of Marwah Studios and AAFT School of Performing Arts at the inauguration of new session 2022 of the school while addressing the new students.

Chief Guest of the occasion Dhruv Dhalla a renowned music director from Mumbai congratulated the new students for opting Music as their career. “The Music industry is growing day by day, established people need educated and trained musician to work in the industry. Practice makes man perfect. A good school like AAFT changes the destiny of the student. Be attentive in your classes, learn well, there a big scope for honest and hardworking musicians, technicians, lyric writers & composers,” said Dhruv Dhalla.

Dhruv Dhalla is known for his work in feature films like Khosla Ka Ghosla, Oye Lucky Oye!, Dil Kabaddi, Tere Bin Laden, Sahi Dhandhe Galat Bande, Bumboo, Sharafat Gaye Tel Lane, Via Kargil, Coffee With D, Signal, Ahaan and many more.

We need not to forget that whole film industry is parallel to events and its management. AAFT School of Advertising PR & Events has done well in these years and I wish new students to learn a lot from the classes as well as the events which take place at the campus. Needless to say, AAFT organizes largest number of events in comparison to any other institution in the World,” said Vikram Tyagi also congratulating students of Digital Marketing.

Later Sandeep Marwah presented life membership of International Film and Television Club of AAFT to the dignities. The event was supported by International Chamber of Media and Entertainment Industry.