Presentation of Israeli Cuisine Adds Global Flavour to 18th Global Film Festival Noida 2025
Noida, India: The vibrant aromas and rich culinary heritage of Israel took center stage at the 18th Global Film Festival Noida 2025 with the grand Presentation of Cuisine from Israel, inaugurated by Mr. Guy Nir, representative of the Embassy of Israel, at the iconic Marwah Film City, Noida. The exquisite culinary showcase was meticulously prepared and presented by the AAFT School of Hospitality and Tourism, earning wide appreciation from international delegates and festival guests.
Organised under the banner of the Indo–Israel Film and Cultural Forum, the event celebrated the deep-rooted cultural friendship between India and Israel through the universal language of food. Addressing the gathering, Dr. Sandeep Marwah, President of GFFN and Chancellor of AAFT, emphasized that gastronomy is a powerful medium of cultural exchange, strengthening people-to-people connections alongside cinema, art, and education. He highlighted the growing collaboration between India and Israel across creative and cultural domains.
Mr. Guy Nir expressed his gratitude to AAFT and the festival organisers for showcasing Israel’s diverse culinary traditions on such a prestigious international platform. He noted that initiatives like these foster mutual understanding and reinforce the strong bonds between the two nations. The event stood out as a memorable celebration of global harmony, cultural diplomacy, and international friendship—perfectly aligning with the spirit of the 18th Global Film Festival Noida 2025.
Dr. Sandeep Marwah Meets H.E. Reuven Azar, Ambassador of Israel to India; Discusses Strengthening Cultural Ties
New Delhi: Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI) and Chair for the Indo-Israel Film and Cultural Forum (IIFCF), had the pleasure of meeting H.E. Reuven Azar, Ambassador of Israel to India, to brief him about the forum’s extensive initiatives aimed at promoting art, culture, and creative exchange between the two nations.
During the interaction, Dr. Marwah shared details of the Indo-Israel Film and Cultural Forum’s ongoing projects and collaborations, highlighting how Israel has been an active participant in every major international event organized by ICMEI, including the Global Film Festival, Global Fashion Week, Global Festival of Journalism, Global Literary Festival, International Food Festival, and the International Documentary Film Festival.
Dr. Marwah emphasized that these cultural and media initiatives have played a vital role in enhancing people-to-people relations and deepening understanding between India and Israel.
H.E. Reuven Azar, Ambassador of Israel to India, appreciated the remarkable efforts of Dr. Sandeep Marwah and ICMEI in promoting Indo-Israeli friendship through cinema, education, and creative collaboration. He expressed his support for expanding future joint ventures in the fields of media, film production, and cultural diplomacy.
The meeting concluded with a shared commitment to continue strengthening cultural and creative bonds between the two countries.
Paintings and Animated Games as part of the ongoing Xtreme Champions League, India’s first national-level gaming championship
Noida, India : Taking a bold step in blending art with technology, the International Chamber of Media and Entertainment Industry (ICMEI) in association with the AAFT School of Animation proudly unveiled an Exhibition of Animated Paintings and Animated Games as part of the ongoing Xtreme Champions League, India’s first national-level gaming championship.
The exhibition was inaugurated by Ms. Vrinda Sood, Founder and CEO of Citrus Ink, who praised the initiative for empowering young digital artists and gaming professionals. “This exhibition is a powerful testament to how storytelling, technology, and imagination can converge to create truly immersive experiences. I’m thrilled to see such talent and innovation coming from young Indian creators,” said Ms. Sood during her address.
Dr. Sandeep Marwah, President of ICMEI and AAFT School of Animation, emphasized the importance of such platforms in today’s creative economy: “Animation and gaming are no longer just academic disciplines—they are industries of the future. This exhibition is an effort to recognize and nurture the next generation of creative thinkers and game designers who will define the global entertainment landscape.”
The exhibition drew the attention of international dignitaries and industry leaders, who were present to lend support and encouragement to the participants. Distinguished guests included: Hiroki Kawasaki, Senior Director of Business Development, JETRO (Japan External Trade Organization), Alfredo Caldera, Cultural Counsellor, Embassy of Venezuela, Maria Jose Gomez, Counsellor, Embassy of Venezuela, Avital Barak, Cultural Counsellor, Embassy of Israel, Ayush, Founder, Mellow Fox Studios, Jenica Kalra, JETRO, Dr. Manoj Agarwal, Campus Director, AAFT, and Ashish Garg, Dean, AAFT School of Animation
The exhibition, featuring dozens of animated artworks and game designs by student creators, received high praise for its creativity, technical skill, and storytelling depth. It served as a vibrant platform to showcase the interdisciplinary strength of animation, game design, and digital art.
As part of the Xtreme Champions League, the exhibition reinforces ICMEI and AAFT’s vision to cultivate a globally competitive, culturally rooted generation of digital content creators.
AAFT Flag Off First-Ever “Xtreme Champions League” Gaming Competition in Grand International Style
Noida, India : The International Chamber of Media and Entertainment Industry (ICMEI), in collaboration with AAFT School of Animation, proudly launched the inaugural edition of the “Xtreme Champions League”, India’s first high-energy, international-style gaming competition aimed at showcasing the immense talent of youth in the rapidly growing field of gaming and animation.
The prestigious event was officially flagged off by Dr. Sandeep Marwah, President of ICMEI and AAFT School of Animation, who set the tone for the competition in an impressive ceremony. “Gaming is not just entertainment; it’s the future of digital media, technology, and global communication. This platform is a step forward in recognizing the potential of young gamers and animators in India,” said Dr. Marwah while addressing the participants and dignitaries.
The competition witnessed an enthusiastic participation of 120 gamers from across the country, who competed in various genres and challenges meticulously designed by the organizing committee to test skill, creativity, and strategy.
The event drew notable international and national dignitaries, lending it an unparalleled global flair. Among the distinguished guests were: Hiroki Kawasaki, Senior Director of Business Development, JETRO (Japan External Trade Organization), Alfredo Caldera, Cultural Counsellor, Embassy of Venezuela, Maria Jose Gomez, Counsellor, Embassy of Venezuela, Avital Barak, Cultural Counsellor, Embassy of Israel, Ayush, Founder, Mellow Fox Studios, Vrinda Sood, Founder & CEO, Citrus Ink, Jenica Kalra, JETRO, Dr. Manoj Agarwal, Campus Director, AAFT, and Ashish Garg, Dean, AAFT School of Animation
The dignitaries applauded the initiative and acknowledged the relevance of such platforms in building cross-cultural digital engagement and nurturing future-ready professionals in the gaming industry.
This event marks a significant milestone in India’s gaming and e-sports landscape and highlights ICMEI and AAFT’s continued commitment to innovation and excellence in media education and global collaboration.
Comic Characters Come to Life at First-Ever Fashion Show During Xtreme Champions League at Marwah Studios
Noida – May 2025 – In a spectacular blend of creativity, cosplay, and digital artistry, Marwah Studios, in association with the AAFT School of Animation and the International Chamber of Media and Entertainment Industry (ICMEI), hosted the first-ever Fashion Show of Comic Characters as a highlight event of the ongoing Xtreme Champions League. This groundbreaking initiative marked a new milestone in India’s emerging animation and gaming culture, where fictional characters stepped out of screens and into the spotlight.
Conceptualized and executed by the talented students of AAFT School of Animation, the show featured original comic characters designed, styled, and brought to life through innovative costume design and character modeling. The ramp was transformed into a fantasy world, drawing thunderous applause from the audience and dignitaries present.
Dr. Sandeep Marwah, President of AAFT University of Media and Arts, inaugurated the show and lauded the efforts of the young creators: “Comic characters are beloved around the world and serve as cultural icons. Presenting them on the fashion runway is not just bold—it’s a unique form of art. I congratulate all the students on this powerful and imaginative display. We are now planning to copyright our original characters and build their popularity globally.”
The fashion show received high praise from a distinguished international delegation, including: Hiroki Kawasaki, Senior Director of Business Development at JETRO (Japan External Trade Organization), who noted: “This event showcases India’s emerging leadership in character design and storytelling. The talent and passion here are world-class.”
Alfredo Caldera, Cultural Counsellor at the Embassy of Venezuela, stated: “It’s exciting to see students giving life to characters that reflect diverse imagination and cultural narratives. This is truly world-class creative innovation.”
Avital Barak, Cultural Counsellor at the Embassy of Israel, remarked: “This kind of event goes beyond entertainment—it’s about identity, creativity, and visual storytelling. A wonderful initiative that brings cultures together through fantasy.”
Also present at the event were Ayush Founder of Mellow Fox Studios, Vrinda Sood Founder and CEO Citrus Ink, Maria Jose Gomez Counsellor Embassy of Venezuela, Jenica Kalra of JETRO, Dr. Manoj Agarwal Campus Director AAFT, and Ashish Garg Dean AAFT School of Animation, who expressed their pride in the students’ efforts and reaffirmed AAFT’s mission to nurture talent through hands-on, globally relevant experiences.
The Fashion Show of Comic Characters was a defining moment in the Xtreme Champions League, not only entertaining the audience but also paving the way for India’s presence in global pop culture and creative IP development. With original characters now poised for official copyright and future promotion, AAFT continues to set new benchmarks in the world of animation, gaming, and design.
India’s First-Ever “Xtreme Championship League” Gaming Competition Launched at Marwah Studios in Grand Ceremony
Noida – May 2025 – In a historic move that signals India’s accelerating momentum in the global digital entertainment arena, the first-ever “Xtreme Championship League” Gaming Competition was formally inaugurated at Marwah Studios, in collaboration with the AAFT School of Animation and the International Chamber of Media and Entertainment Industry (ICMEI). The event marked a defining moment for the Indian gaming and animation ecosystem, attracting attention from national and international cultural leaders, educationists, and industry stakeholders.
The grand opening ceremony commenced with the lighting of the ceremonial lamp by esteemed guests, symbolizing the dawn of a new era in interactive entertainment. The event was conceived as a dynamic platform to encourage innovation, digital storytelling, and youth engagement in the booming fields of gaming and animation.
Dr. Sandeep Marwah, Chancellor of AAFT University and Founder of Marwah Studios, welcomed the dignitaries and participants with his powerful vision: “Gaming is no longer just a pastime; it is a global industry of immersive experiences, employment, and education. Animation and gaming are the rising pillars of the creative economy, and through this competition, we are opening the doors of opportunity, collaboration, and excellence for our youth.”
The occasion was further elevated by references to Prime Minister Narendra Modi’s vocal support for India’s gaming sector. The Prime Minister has highlighted the industry as a “key driver of economic growth and cultural innovation,” underlining the government’s commitment to digital empowerment and skill development.
International participation added remarkable prestige to the event: Mr. Hiroki Kawasaki, Senior Director of Business Development at JETRO (Japan External Trade Organization), addressed the audience with great enthusiasm: “India’s talent in animation and gaming is globally admired. Events like these build bridges between markets like Japan and India, fostering cultural and commercial synergies.”
Mr. Alfredo Caldera, Cultural Counsellor at the Embassy of Venezuela, shared his reflections: “Gaming is a universal language, and initiatives like this unite young minds across continents. I commend Marwah Studios for being at the forefront of cultural innovation.”
Ms. Avital Barak, Cultural Counsellor at the Embassy of Israel, added a unique perspective: “Israel is a leader in technology and innovation, and we see India as a partner in this creative revolution. This gaming championship is a significant step toward building cross-border collaborations in digital storytelling.”
Mr. Ashish Garg, Dean of AAFT School of Animation, extended a heartfelt vote of thanks, acknowledging the combined efforts of the teams, dignitaries, and student communities. “This championship is just the beginning. We envision India as a global hub for gaming development, content creation, and animation excellence.”
The Xtreme Championship League will host a series of competitive gaming tournaments, workshops, masterclasses, and career talks, offering students hands-on exposure to industry trends, tools, and entrepreneurial insights.
This trailblazing initiative is set to become an annual celebration of youth talent, creative vision, and technological prowess—strengthening India’s position as a future-ready leader in the global animation and gaming industry.
Seminar on “The Absence of Human-Interest Stories in Indian Media” at 13th Global Festival of Journalism & AVGC Noida 2025
Noida, March 16, 2025 – A thought-provoking seminar titled “The Absence of Human-Interest Stories in Indian Media” was held at the 13th Global Festival of Journalism & AVGC Noida 2025 at Marwah Film City, Noida. The seminar brought together media professionals, journalists, and content creators to discuss the growing need for more human-interest narratives in Indian media.
Dr. Sandeep Marwah, renowned media personality and founder of Marwah Studios, delivered the keynote address. He highlighted the crucial role human-interest stories play in shaping societal perceptions and how their absence has resulted in a shift toward more sensationalized and commercialized content. Dr. Marwah urged the media industry to return to its roots, focusing on stories that resonate with the human experience, offering a deeper connection with audiences and encouraging empathy.
Other distinguished speakers included: Manish Sharma, Digital Creator, who emphasized the need for digital platforms to embrace more authentic and relatable stories. Ashif Aqbal, Editor, Prime News, who pointed out how the fast-paced nature of modern journalism often leaves little room for in-depth human-interest coverage.
Rahisuddin Rihan, Senior Correspondent, AIR, discussed the ethical responsibility of the media to highlight human stories amidst the current tide of breaking news and sensational headlines. Soumya Choudhury, Creative Director, Charuvi Design Lab, shared insights on how visual storytelling can amplify the emotional connection with human-interest stories.
Arijit Bhattacharya, Founder, Virtualinfocom, reflected on the role of technology in transforming how human-interest stories are told and consumed. Kim Myong Chol, First Secretary, Embassy of DPR Korea, and Avital Barak, Cultural Counsellor, Embassy of Israel, spoke about the importance of cultural exchange through media and the role that human-interest stories can play in bridging gaps between nations.
In addition to the seminar, the event also marked the release of the highly anticipated book “Empowering a Billion Lives” by Mr. Ravi Eppaturi. The book, which delves into the challenges and opportunities facing India in the context of global development, was launched amidst much fanfare. Mr. Eppaturi’s book emphasizes the power of individual action and collective effort in creating a positive impact on the lives of millions.
The seminar successfully encouraged dialogue on the responsibility of media to prioritize human-centered narratives, ensuring that the voices of the underserved and the marginalized are heard. It also provided an opportunity for industry experts and attendees to explore the evolving landscape of journalism, digital media, and the essential role human-interest stories play in shaping a more inclusive and compassionate society.
The 13th Global Festival of Journalism & AVGC Noida 2025 continues to be an important platform for the exchange of ideas and insights that drive the future of journalism, media, and global culture.
AAFT School of Hospitality and Tourism Showcases Israeli Cuisine at 13th Global Festival of Journalism & AVGC Noida
Noida, March 16, 2025 – The ICMEI-AAFT School of Hospitality and Tourism brought a taste of Israel to the 13th Global Festival of Journalism & AVGC Noida, held at Marwah Film City Noida. The event, which celebrated cultural diversity and international exchange, featured an exclusive presentation of Israeli cuisine, offering attendees a rare glimpse into the flavors and culinary traditions of the Middle Eastern nation.
The session was inaugurated by Avital Barak, Cultural Counsellor at the Embassy of Israel, who emphasized the significance of cultural diplomacy and the role of food in fostering mutual understanding between nations. Her address highlighted the importance of showcasing Israeli culinary traditions as a means of strengthening ties between India and Israel.
The event, a part of the larger festival, provided guests with an opportunity to explore Israel’s rich culinary heritage, known for its fusion of Middle Eastern, Mediterranean, and Eastern European influences. Guests were treated to an array of dishes, each carefully prepared to reflect Israel’s vibrant culture and diverse food scene.
In her speech, Avital Barak expressed her delight in participating in such an event that not only celebrated the art of cooking but also promoted cross-cultural understanding. She emphasized how cuisine can serve as a powerful tool to break barriers and bring people together.
The ICMEI-AAFT School of Hospitality and Tourism, known for its excellence in hospitality education and global cultural initiatives, curated the event to further the dialogue on international cuisine and hospitality. The presentation of Israeli dishes offered a delightful culinary experience for food enthusiasts, professionals, and attendees from different backgrounds.
The 13th Global Festival of Journalism & AVGC Noida continues to be a platform for promoting creativity, innovation, and cultural exchange, with the Israeli cuisine session standing out as a highlight in the celebration of global diversity said Dr Sandeep Marwah President of Marwah Studios.
The event underscored the power of food to transcend borders and create lasting connections, furthering the festival’s mission of fostering international collaboration and understanding.
ICMEI & Embassy of Israel Present Award-Winning Film “Dead Sea Guardians” at Indo Israel Film and Cultural Forum
Noida, India – February 2025: The Indo Israel Film and Cultural Forum, in collaboration with the Embassy of Israel, proudly presented the screening of the acclaimed Israeli documentary Dead Sea Guardians, directed by Ido Glass & Yoav Kleinman during the 13th Global Festival of Journalism and AVGC Noida 2025. The event, held at Marwah Studios, Noida Film City, was inaugurated by Avital Barak, Cultural Counsellor, Embassy of Israel.
During the ceremony, Dr. Sandeep Marwah, President of Marwah Studios and ICMEI, highlighted the Indo Israel Cultural Forum’s role in fostering artistic collaboration and strengthening bilateral ties through cinema and culture.
Avital Barak, while addressing the gathering, shared insights on the significance of the film and its environmental message, emphasizing the importance of cultural exchanges in bridging global communities.
As a mark of appreciation, Dr. Sandeep Marwah presented a Festival Memento and the Award of Distinction to Avital Barak on behalf of the Embassy of Israel, acknowledging the outstanding contribution of Dead Sea Guardians to global cinema and environmental awareness.
The event was attended by dignitaries, film enthusiasts, and members of the Indo-Israel cultural community, making it a memorable evening celebrating the power of storytelling and international friendship.
Israeli Film ‘Princess Shaw’ Receives Acclaim at the 17th Global Film Festival
Noida, India – The International Film and Television Club (IFTC), in collaboration with the Indo-Israel Film and Cultural Forum, proudly showcased the acclaimed Israeli film Princess Shaw, directed by the talented Ido Haar, at the 17th Global Film Festival held at Marwah Film City. The screening witnessed a full house, with cinema enthusiasts deeply moved by the film’s powerful narrative and remarkable storytelling.
The film Princess Shaw offers a compelling portrayal of resilience and creativity, exploring the journey of Samantha Montgomery, a struggling artist who rises to fame through her collaboration with a music producer. The film’s universal themes of hope and perseverance resonated with the diverse audience, making it one of the highlights of the festival.
Dr. Sandeep Marwah, President of the 17th Global Film Festival, spoke passionately about the significance of the Indo-Israel Film and Cultural Forum in fostering creative collaborations and cultural exchange between the two nations. “The Indo-Israel Film and Cultural Forum serves as a bridge that connects the vibrant cultures of India and Israel. Cinema has the unique power to transcend borders, and Princess Shaw is a perfect example of how art can unite people through shared emotions and stories,” said Dr. Marwah.
As a mark of appreciation for its artistic excellence and cultural impact, the prestigious Award of Distinction was conferred upon the film. The Embassy of Israel graciously accepted the honor on behalf of the filmmakers, further strengthening the cultural ties between India and Israel.
The 17th Global Film Festival has consistently provided a platform for diverse cinematic voices from around the world. This year’s edition has once again proven to be a celebration of global creativity, inspiring audiences and fostering mutual understanding through the power of storytelling.
sraeli Films Receive Prestigious Award of Distinction at 16th GFFN
Noida: The second day of the 16th Global Film Festival witnessed a celebration of cinematic excellence as films from Israel were showcased and honored with the Award of Distinction. Festival President Dr. Sandeep Marwah, underlining the robust Indo-Israel relationship through the Indo Israel Film and Cultural Forum, praised the exceptional quality of Israeli cinema, emphasizing its uniqueness and global competitiveness.
Dr. Sandeep Marwah, also the Chancellor of AAFT University of Media and Arts, expressed his appreciation for the Indo-Israel Film and Cultural Forum, a platform dedicated to fostering art and culture. He highlighted the forum’s role in organizing numerous seminars and programs that contribute to the cultural exchange between India and Israel. Dr. Marwah lauded Israeli cinema, stating that despite its size, it produces films that surpass excellence and sometimes even rival Hollywood productions.
The chief guest of the event, Cultural Counsellor, Embassy of Israel, Reuma Mantzur, addressed the audience, acknowledging the small size of the Israeli film industry while emphasizing the uniqueness and brilliance of its films. In light of the current war situation in Israel, she stated that the films screened at the festival provide a window into the lives of people living near the border, offering audiences a profound experience of their reality. Reuma Mantzur concluded her remarks by expressing the deep and enduring friendship between India and Israel.
The session featured the screening of four impactful films: “The Boy,” directed by Late Yahav, a drama about a father and son dealing with rocket attacks; “Dear God,” directed by Erez Tadmor and Guy Nattiv, a short drama and poetic exploration of Jerusalem; “Sirens,” a gripping drama and thriller centered around a coastal community facing mysterious disappearances; and “Asa Turns 13,” a short drama directed by Sali Elimelech Asa, portraying a child on the verge of celebrating his Bar-Mitzvah in Netivot, Southern Israel.
Concluding the event, Ms. Reuma Mantzur was honored with a festive memento, symbolizing the appreciation for her contribution to the cultural exchange. The films received the distinguished Award of Distinction, recognizing their excellence in cinematic portrayal and their contribution to the global film landscape.
The 16th Global Film Festival Noida continues to be a dynamic platform for celebrating diversity in cinema and fostering international collaborations.
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