ICMEI HONOURED TOURISM EXPERTS AT ELEVATE 2026

ICMEI HONOURED TOURISM EXPERTS AT ELEVATE 2026

Noida: The International Chamber of Media and Entertainment Industry (ICMEI), in association with AAFT School of Hospitality and Tourism, successfully organized ELEVATE 2026, a prestigious conclave dedicated to the tourism and hospitality sector. The event brought together some of the most respected veterans and thought leaders of the tourism industry to discuss emerging trends, opportunities, and the future of tourism in India and across the globe.

The conclave witnessed insightful deliberations by renowned tourism experts including Dr. Subhash Goyal, Chairman of STIC Travel Group; Ravi Gosain, President of the Indian Association of Tour Operators; Rajan Sehgal, a distinguished tourism professional; Dr. Latika Nath, noted conservationist and wildlife expert; and Anil Sharma, an eminent tourism entrepreneur. The speakers shared their experiences and perspectives on sustainable tourism, international collaborations, eco-tourism, destination marketing, and the growing role of technology in transforming the travel industry.

Addressing the gathering, Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, emphasized the importance of tourism as a catalyst for cultural exchange, economic development, and global understanding. He highlighted the need for continuous innovation, skill development, and international cooperation to further strengthen India’s position as a leading global tourism destination.

In recognition of their remarkable contributions to the growth and promotion of tourism, ICMEI honoured the distinguished speakers and industry leaders with special awards. The ceremony celebrated their dedication, leadership, and invaluable service to the tourism sector.

Students, faculty members, tourism professionals, and industry stakeholders participated enthusiastically in the conclave, making ELEVATE 2026 a highly informative, engaging, and inspiring event. The programme reaffirmed ICMEI’s commitment to fostering dialogue, knowledge-sharing, and excellence in the fields of tourism, hospitality, and international relations.

ELEVATE 2026 concluded on a high note, leaving participants motivated to contribute towards the continued growth and global recognition of India’s tourism industry.

Tourism Veterans Inspire Future Leaders at ELEVATE 2026 Tourism Summit

Tourism Veterans Inspire Future Leaders at ELEVATE 2026 Tourism Summit

NOIDA: ICMEI, in association with AAFT School of Hospitality and Tourism, successfully organized ELEVATE 2026, a prestigious Tourism Summit at Marwah Studios, Film City Noida, bringing together some of the most respected veterans and leaders of the tourism industry. The summit emerged as a significant platform for discussing the immense potential, emerging trends, and future opportunities in the tourism sector in India and across the globe.

The event witnessed enthusiastic participation from tourism professionals, entrepreneurs, academicians, and students who benefited from the vast experience and expertise of renowned speakers representing different segments of the travel and tourism industry.

Addressing the gathering, Dr. Subhash Goyal, one of the tallest figures in the Indian tourism industry and Chairman of STIC Travel Group, spoke about the remarkable growth of tourism in India and emphasized the need for innovative tourism products, international collaborations, and sustainable development. He highlighted India’s immense potential to become one of the world’s leading tourism destinations.

Ravi Gosain, President of the Indian Association of Tour Operators (IATO), shared valuable insights on the changing dynamics of global travel and the increasing importance of experiential tourism. He stressed the need for strong industry partnerships and skilled professionals to support the sector’s continued growth.

Speaking on the occasion, Rajan Sehgal, Chairman of the Travel Agents Association of India (TAAI), underlined the critical role of travel agents and tourism professionals in promoting destinations and creating memorable travel experiences. He encouraged young professionals to embrace innovation and technology to stay competitive in the evolving marketplace.

Dr. Latika Nath, noted Tourism Designer, conservationist, and hotelier, highlighted the significance of responsible tourism, eco-tourism, and heritage preservation. She emphasized that tourism must contribute positively to local communities while protecting natural and cultural resources for future generations.

Anil Sharma of GNN Prakashan spoke about the growing role of media and publications in promoting tourism destinations and creating awareness about India’s rich cultural and heritage assets. He called for stronger collaboration between the tourism and media sectors to enhance destination marketing.

Welcoming the distinguished guests, Dr. Sandeep Marwah, President of ICMEI and AAFT, said, “Tourism is one of the strongest instruments for economic growth, cultural exchange, and global understanding. Through ELEVATE 2026, we aim to connect academia with industry and provide young professionals with direct access to the knowledge and experiences of tourism leaders. India has tremendous tourism potential, and it is our collective responsibility to position the country as a preferred global destination.”

Dr. Marwah further emphasized the importance of education, innovation, and international cooperation in strengthening the tourism ecosystem and creating new opportunities for future generations.

The summit concluded with a heartfelt Vote of Thanks by Dr. Himani Choudhary, Director, AAFT School of Hospitality and Tourism, who expressed gratitude to all the speakers, industry leaders, delegates, faculty members, and students for their valuable participation and contribution to the success of the event.

ELEVATE 2026 once again reaffirmed ICMEI and AAFT’s commitment to promoting excellence in tourism education, fostering industry-academia collaboration, and creating meaningful platforms for dialogue, learning, and professional growth. The summit left participants inspired and better prepared to contribute to the future of the global tourism industry.

Renowned Chefs and Hospitality Experts Honoured at Global Hospitality & Tourism Summit ELEVATE-2026

Renowned Chefs and Hospitality Experts Honoured at Global Hospitality & Tourism Summit ELEVATE-2026

NOIDA: ICMEI, in association with AAFT School of Hospitality & Tourism, successfully organized the prestigious Global Hospitality & Tourism Summit – ELEVATE-2026 at Marwah Studios, Film City Noida. The summit brought together leading chefs, hospitality professionals, academicians, and industry experts from India and abroad to discuss emerging trends, innovations, and opportunities in the hospitality and tourism sector.

The event served as a vibrant platform for knowledge sharing, professional networking, and meaningful interaction between industry leaders and aspiring hospitality professionals. Distinguished speakers shared their valuable experiences and insights on the future of hospitality, culinary excellence, tourism development, and global industry standards.

Among the eminent personalities who graced the summit were Chef Ajay Sood, Chef Jai Kumar Bhasin, Chef Nishant Choubey, Vikas Gupta, Director, Radisson Blu, and Prof. Dr. Anand Kumar Bhasin. Their inspiring addresses highlighted the importance of innovation, service excellence, leadership, sustainability, and continuous learning in the ever-evolving hospitality landscape.

On the occasion, the distinguished guests were honoured for their outstanding contribution to the hospitality and tourism industry and for their commitment to mentoring and inspiring the next generation of professionals.

Addressing the gathering, Dr. Sandeep Marwah, President of AAFT School of Hospitality & Tourism and President of ICMEI, said, “Hospitality is one of the most dynamic industries in the world, driven by creativity, service, and human connection. Through ELEVATE-2026, we aim to create a bridge between academia and industry, enabling students to learn directly from accomplished professionals and prepare themselves for successful global careers. We are proud to recognize and honour those who have made remarkable contributions to the growth of hospitality and tourism.”

Dr. Marwah further emphasized the importance of industry-academia collaboration in nurturing skilled professionals capable of meeting the demands of a rapidly changing global marketplace.

The summit concluded on a highly positive note, reaffirming ICMEI and AAFT’s commitment to promoting excellence in hospitality education, fostering industry partnerships, and creating opportunities for students to engage with leading experts from around the world.

ELEVATE-2026 once again proved to be a landmark initiative, strengthening the dialogue between education and industry while celebrating excellence in hospitality and tourism.

Global Hospitality and Tourism Summit ELEVATE-2026 Inspires Future Leaders at Marwah Studios

Global Hospitality and Tourism Summit ELEVATE-2026 Inspires Future Leaders at Marwah Studios

Noida: ICMEI, in association with AAFT School of Hospitality & Tourism, successfully organized the prestigious Global Hospitality and Tourism Summit – ELEVATE-2026 at Marwah Studios, Film City Noida. The grand conclave brought together eminent chefs, hospitality leaders, academicians, and industry experts from India and abroad, creating an exceptional platform for knowledge sharing, professional networking, and discussions on the future of the hospitality and tourism sectors.

The summit witnessed enthusiastic participation from students, professionals, and entrepreneurs keen to understand emerging trends, innovations, and opportunities in the rapidly growing hospitality industry.

Addressing the gathering, Chef Ajay Sood emphasized the importance of innovation, customer-centric services, and continuous learning in hospitality. He encouraged young professionals to develop leadership qualities and adapt to the changing demands of the global market.

Chef Jai Kumar Bhasin highlighted the growing international opportunities available to hospitality graduates and stressed the need for maintaining global standards of excellence, professionalism, and creativity in the culinary arts.

Speaking on the occasion, Chef Nishant Choubey shared valuable insights into modern culinary practices and emerging food trends. He motivated students to pursue excellence through discipline, passion, and dedication to their craft.

Vikas Gupta, Director, Radisson Blu, discussed the evolving landscape of the hotel industry and the growing significance of technology, sustainability, and guest experience. He encouraged students to embrace innovation and prepare themselves for leadership roles in the hospitality sector.

Renowned academician Prof. Dr. Anand Kumar Bhasin underlined the importance of industry-academia collaboration in preparing skilled professionals for the future. He emphasized that education must continuously evolve to meet the dynamic needs of the hospitality and tourism industry.

Welcoming the distinguished guests, Dr. Sandeep Marwah, President, AAFT School of Hospitality & Tourism and President, ICMEI, said, “Hospitality is not merely a profession; it is an art of creating memorable experiences. Through platforms like ELEVATE-2026, we strive to bridge the gap between education and industry while inspiring the next generation of hospitality leaders. The future of tourism and hospitality belongs to those who combine knowledge, innovation, culture, and service excellence.”

The summit concluded with a heartfelt Vote of Thanks delivered by Dr. Himani Choudhary, who expressed gratitude to all speakers, delegates, industry leaders, faculty members, and students for making the event a grand success. She acknowledged the collective efforts that contributed to creating a meaningful and inspiring learning experience for all participants.

The Global Hospitality and Tourism Summit ELEVATE-2026 once again reaffirmed AAFT and ICMEI’s commitment to nurturing talent, promoting industry interaction, and advancing excellence in hospitality and tourism education.

Beni Prasad Joins Board of AAFT School of Hospitality and Tourism

Beni Prasad Joins Board of AAFT School of Hospitality and Tourism

Noida, India – The Asian Academy of Film and Television proudly announces the appointment of Dr. Benny Prasad to the Board of AAFT School of Hospitality and Tourism, further strengthening its commitment to global exposure and excellence in hospitality education.

Welcoming the distinguished personality, Dr. Sandeep Marwah, President of AAFT, emphasized the growing significance of tourism in India. “Tourism is at its peak, and India has performed remarkably well on the global stage. Indians are increasingly passionate about travel and cultural exchange. At AAFT School of Hospitality and Tourism, we are dedicated to nurturing real talent that can contribute meaningfully to this dynamic industry,” he stated.

Dr. Benny Prasad, an internationally acclaimed gospel musician and motivational speaker, is widely recognized for his extraordinary achievement of holding a Guinness World Record as the fastest traveler to visit all 245 countries in the world—including 194 sovereign nations and 51 dependent territories, along with Antarctica—in a record time of 6 years, 6 months, and 22 days. His unparalleled global exposure and deep understanding of diverse cultures make him a valuable addition to the academic leadership of the institution.

Expressing his enthusiasm, Dr. Benny Prasad shared, “It is an honor to be associated with AAFT School of Hospitality and Tourism. My journey across the globe has taught me the power of cultural understanding, adaptability, and service excellence—qualities that are essential in the hospitality and tourism sector. I look forward to contributing to the development of future leaders in this industry.”

The inclusion of Dr. Benny Prasad on the Board is expected to bring a fresh global perspective, inspire students, and enhance the international outlook of the programs offered by AAFT School of Hospitality and Tourism.

Dr. Sandeep Marwah Explores Jawai, Rajasthan for New Film Locations and Hospitality Research

                  Dr. Sandeep Marwah Explores Jawai, Rajasthan for New Film Locations and Hospitality Research

Jawai, Pali district / Rajasthan, India – Dr. Sandeep Marwah, President of AAFT School of Hospitality and Tourism and Vice President of Film Federation of India, has embarked on a special visit to the breathtaking region of Jawai in Rajasthan to explore new and picturesque locations for film and television productions.

Nestled in the heart of Pali district, Jawai has emerged as one of India’s most unique destinations, offering an extraordinary blend of rugged landscapes, rich culture, and thriving wildlife. Located approximately three hours from Udaipur, the region is globally recognized for the rare and harmonious coexistence of leopards and the indigenous Rabari tribe, along with a seasonal influx of exotic migratory birds.

Speaking about the initiative, Dr. Marwah emphasized the importance of identifying fresh and visually compelling destinations for the global entertainment industry. “Jawai represents an untapped cinematic treasure with its dramatic terrain, unique wildlife presence, and vibrant local culture. It holds immense potential for filmmakers seeking authenticity and grandeur,” he said at the press conference at  ITC Cheetagarh Resort.

In addition to scouting film locations, Dr. Marwah is also focusing on strengthening the hospitality ecosystem in the region. As part of his visit, he aims to establish liaison with nearly 100 hotels and resorts operating in the Jawai belt. This initiative is intended to support academic research, enhance industry collaboration, and create new opportunities for students and professionals associated with hospitality and tourism.

The visit aligns with the broader vision of AAFT to integrate practical exposure with academic excellence, while also contributing to the growth of film tourism in India. By connecting the film industry with emerging destinations like Jawai, Dr. Marwah continues to promote India’s diverse cultural and natural heritage on the global stage.

Jawai, with its serene landscapes, luxury camps, and distinctive ecological balance, is fast becoming a preferred destination for niche tourism and cinematic ventures, and this initiative is expected to further elevate its global profile.

“DHARAM–GARAM” Food Festival Celebrates Culinary Tastes of Legendary Superstar Dharmendra at 18th Global Film Festival Noida

“DHARAM–GARAM” Food Festival Celebrates Culinary Tastes of Legendary Superstar Dharmendra at 18th Global Film Festival Noida

Noida, India: The AAFT School of Hospitality & Tourism proudly presented “DHARAM–GARAM,” a specially curated food festival inspired by the culinary preferences of legendary superstar Dharmendra, during the 18th Global Film Festival Noida held at Marwah Studios. The unique gastronomic tribute beautifully blended cinema, culture, and cuisine, drawing enthusiastic appreciation from dignitaries, film personalities, and festival delegates.

The Dharam–Garam table was formally inaugurated by an eminent group of distinguished guests including Jaya Prada, renowned cine star and politician; Charu Shankar, acclaimed actress; Dr. Abraham Kumar, renowned music director from the USA; Mukesh Tyagi, actor and BJP spokesperson; Tarun Bajaj, celebrated casting director; Shabbir Boxwala, renowned producer; and Umesh Shukla, noted film director.

Speaking on the occasion, Dr. Sandeep Marwah, Festival President of the Global Film Festival Noida, Founder of Marwah Studios, and member of the Executive Body of the Film Federation of India (FFI), said, “‘Dharam–Garam’ is our heartfelt tribute to one of the greatest icons of Indian cinema, Dharmendra ji. Through this initiative, AAFT students have showcased how food can become a powerful medium to celebrate cinema, personalities, and culture. It is a perfect example of experiential learning and creative expression.”

Expressing her appreciation, Jaya Prada said, “It is wonderful to see such a thoughtful concept where cinema and culinary art come together. ‘Dharam–Garam’ is a warm and innovative tribute to Dharmendra ji, reflecting his simplicity, charm, and legacy. My compliments to AAFT and the students for this beautiful presentation.”

The festival featured a thoughtfully designed menu inspired by Dharmendra’s favorite flavors, prepared and presented by students of the AAFT School of Hospitality & Tourism, highlighting their professional skills, creativity, and dedication.

“DHARAM–GARAM” emerged as one of the most talked-about attractions of the 18th Global Film Festival Noida, reinforcing AAFT’s commitment to innovative education and meaningful cultural celebrations at Marwah Studios.

Dr. Sandeep Marwah Honoured with “N. B. Excellence Award for Tourism & Hospitality”

Dr. Sandeep Marwah Honoured with “N. B. Excellence Award for Tourism & Hospitality”

Noida, India: Dr. Sandeep Marwah expressed his gratitude and pride on being honoured with the prestigious “N. B. Excellence Award for Tourism & Hospitality”, recognizing his pioneering contribution to the promotion and development of tourism through media, culture, and education.

Recollecting his visionary journey, Dr. Marwah stated that 34 years ago he introduced the concept and terminology of “Film & Cultural Tourism”, which later became an integral part of global tourism discourse. He emphasized that this vision has translated into remarkable achievements, with Noida Film City recording an unprecedented footfall of over 9 crore visitors, while Marwah Studios has welcomed more than 30 lakh visitors from 156 countries, creating an international record in cultural and creative tourism.

Highlighting the role of education in strengthening the tourism and hospitality sector, Dr. Marwah shared that the AAFT School of Hospitality and Tourism has emerged as a leading institution, playing a significant role in the education and professional training of young aspirants, who are now contributing to the industry worldwide.

Dr. Marwah further added that sustained promotion through media has been a key pillar of this success. Numerous programs dedicated to tourism, culture, and hospitality are regularly broadcast on Radio Noida 107.4 FM, Radio Raipur 88.4 FM, and Radio Mumbai (online), along with continuous content on the OTT platform MSTV, ensuring wide national and international outreach.

The honour, he said, reaffirms his commitment to further strengthening tourism and hospitality through innovation, education, and global cultural exchange.

AAFT School of Hospitality & Tourism Presents Flavours of Malaysia at 18th Global Film Festival Noida 2025

AAFT School of Hospitality & Tourism Presents Flavours of Malaysia at 18th Global Film Festival Noida 2025

Noida, India: The rich and aromatic cuisines of Malaysia were elegantly showcased by the AAFT School of Hospitality and Tourism during the 18th Global Film Festival Noida 2025 at the prestigious Marwah Film City, Noida. The vibrant culinary presentation was ceremoniously inaugurated by Ms. Sharifah Ezneeda Wafa, Deputy Head of the Mission, High Commission of Malaysia, adding a strong cultural dimension to the international festival.

The Malaysian food presentation reflected the country’s diverse culinary heritage, blending traditional flavors with artistic presentation. Addressing the gathering, Ms. Sharifah Ezneeda Wafa appreciated AAFT for beautifully presenting Malaysian cuisine on a global platform and stated that such initiatives promote deeper cultural understanding and people-to-people ties between India and Malaysia. She applauded the students for their professionalism and authenticity in representing Malaysia’s rich food culture.

Speaking on the occasion, Dr. Sandeep Marwah, President of the Global Film Festival Noida, emphasized that cuisine is an integral part of cultural diplomacy. He stated that the presentation of Malaysian cuisine under the banner of the Indo–Malaysia Film and Cultural Forum reflects the growing cultural collaboration between the two nations. He further highlighted AAFT’s commitment to nurturing global exposure among students by integrating cinema, culture, and culinary arts on one international platform.

The presentation of Cuisines from Malaysia emerged as a vibrant highlight of the 18th Global Film Festival Noida 2025, reinforcing the festival’s vision of celebrating global diversity, friendship, and cultural harmony at Marwah Film City. The event was supported by AAFT , ICMEI and IFTC.

Bangladesh Cuisine Steals the Spotlight at International Food Festival during 18th Global Film Festival Noida 2025

Bangladesh Cuisine Steals the Spotlight at International Food Festival during 18th Global Film Festival Noida 2025

Noida, India: The rich and diverse flavors of Bangladesh were beautifully showcased at the International Food Festival held during the 18th Global Film Festival Noida 2025, adding a vibrant culinary dimension to the globally celebrated event. The Bangladesh food pavilion was creatively conceptualized and presented by the AAFT School of Hospitality and Tourism, offering visitors an authentic taste of Bangladeshi heritage through traditional dishes and elegant presentation.

The pavilion was formally inaugurated by Mr. Faisal Mahmud, Minister (Press), High Commission of Bangladesh, who appreciated the initiative for promoting cultural understanding through cuisine. Speaking on the occasion, Dr. Sandeep Marwah, President of AAFT and Founder of the Global Film Festival Noida, said that food is one of the strongest mediums of cultural diplomacy, connecting nations beyond language and geography, and lauded Bangladesh for its rich culinary traditions.

Expressing his delight, Mr. Faisal Mahmud congratulated AAFT for curating an impressive and authentic representation of Bangladeshi cuisine, stating that such platforms play a vital role in strengthening people-to-people relations and celebrating shared cultural values. The Bangladesh presentation emerged as a major attraction at the festival, reinforcing the spirit of global unity and cultural exchange that defines GFFN 2025.

A Vibrant Celebration of Creativity and Achievement Marks the 2nd Convocation–2025 of AAFT at Marwah Film City Noida

A Vibrant Celebration of Creativity and Achievement Marks the 2nd Convocation–2025 of AAFT at Marwah Film City Noida

Noida, 2025: The 2nd Convocation–2025 of AAFT School of Fashion & Design, School of Interior Design, School of Animation, and School of Hospitality & Tourism unfolded with exceptional energy and grandeur at Marwah Film City, Noida. The campus came alive with colour, creativity, and pride as graduating students celebrated one of the most important milestones of their academic journey.

The atmosphere was electric—students dressed in vibrant convocation attire, families filled with emotion, and a distinguished gathering of faculty members, deans, and directors whose presence added immense stature and strength to the ceremony.

Dr. Sandeep Marwah, President of AAFT and Chancellor of the AAFT University of Media and Arts, delivered a powerful and inspiring convocation address. Drawing from four decades of extraordinary experience, he spoke about the tremendous scope and transformation in the creative, design, hospitality, tourism, and animation industries. He shared practical mantras of success, ignited confidence, and motivated students to embrace the future with innovation, discipline, and courage.

“Success belongs to those who dare, who experiment, who stay passionate, and who keep learning every single day,” he emphasized, leaving the audience energised and deeply moved.

The ceremony was a visual celebration—colourful gowns, joyful student camaraderie, proud faculty, and a spirit of achievement that resonated across the campus. The graduating batch, brimming with enthusiasm and confidence, walked into the next chapter of their professional lives with memorable experiences and powerful guidance from their mentors.

The convocation concluded with applause, photographs, and heartfelt moments—marking not just the end of a journey but the glorious beginning of many.

AAFT continues to reinforce its legacy as a global leader in creative education, nurturing talent, building careers, and shaping industry-ready professionals.

AHPWI Delegation from Nagpur Visits AAFT School of Hospitality and Tourism

AHPWI Delegation from Nagpur Visits AAFT School of Hospitality and Tourism

Noida: A high-profile delegation from The Association of Hospitality Professionals Welfare India (AHPWI), Nagpur Chapter, led by President Pradeep Kumar Chandel, visited the AAFT School of Hospitality and Tourism at Marwah Studios, Film City Noida.

During the interaction, Dr. Sandeep Marwah, President of Marwah Studios and AAFT School of Hospitality and Tourism, welcomed the delegation and shared insights into the school’s contribution to the professional growth and academic excellence of the hospitality industry.

Speaking on the occasion, Pradeep Kumar Chandel highlighted the association’s core mission: “Our aim is to represent hospitality executives and professionals in government and industry interactions, national tourism forums, hotel conventions, and hotel management institutes. We are committed to fostering skill development, leadership enhancement, and professional growth across key areas such as culinary arts, food and beverage, housekeeping, finance, engineering, safety, health, hygiene, IT, and accommodation management.”

The visit opened avenues for future collaboration between AHPWI and AAFT in areas of training, research, student exchange, and joint professional programs, reaffirming both institutions’ commitment to nurturing future leaders in the hospitality sector.

Dr. Sandeep Marwah appreciated AHPWI’s initiatives to uplift hospitality professionals and expressed interest in building a strong academic–industry partnership for the benefit of the next generation of hospitality experts.

AAFT School of Hospitality and Tourism Showcases Rwandan Cuisines at 11th Global Literary Festival Noida 2025

AAFT School of Hospitality and Tourism Showcases Rwandan Cuisines at 11th Global Literary Festival Noida 2025

Noida, 25th September 2025: Adding rich flavors and cultural vibrancy to the 11th Global Literary Festival Noida 2025, the AAFT School of Hospitality and Tourism, with the support of the International Chamber of Media and Entertainment Industry (ICMEI), presented a delightful showcase of authentic Rwandan cuisines at Marwah Studios, Film City Noida.

The event was inaugurated by Mr. Emile Mwepesi of the High Commission of Rwanda, who expressed his happiness at seeing Rwanda’s culinary traditions celebrated in India. “Cuisine is a reflection of our history, diversity, and spirit. Sharing Rwandan food with friends in India is not just about taste but about strengthening cultural understanding and friendship between our nations,” he said.

Welcoming the distinguished gathering, Dr. Sandeep Marwah, President of Marwah Studios and Chair of the Indo Rwanda Film and Cultural Forum, underlined the significance of food as a universal language. “Hospitality and gastronomy are powerful tools of cultural diplomacy. By bringing Rwanda’s flavors to India, we are deepening bonds of love, peace, and unity while giving our students and festival participants an enriching experience,” he remarked.

The showcase of Rwandan delicacies added a unique dimension to the festival, perfectly blending literature, culture, and gastronomy, and creating yet another memorable chapter in the journey of global cultural exchange at Marwah Studios.

Dr. Sandeep Marwah Highlights Film and Cultural Tourism at ICON Tourism Awards

Dr. Sandeep Marwah Highlights Film and Cultural Tourism at ICON Tourism Awards

New Delhi: At a grand function of the ICON Tourism Awards held at ITC Maurya Sheraton, Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, addressed the distinguished gathering and spoke passionately about the unique concept of Film and Cultural Tourism.

Dr. Marwah recalled how, way back in 1993, he introduced and coined the term Film and Cultural Tourism when he established Marwah Studios at Noida Film City. Since then, the studios have become a hub of international visitors, hosting over 90 million footfalls at Noida Film City and nearly 3 million visitors at Marwah Studios alone, representing 156 countries. This extraordinary achievement has earned Dr. Marwah a World Record for promoting cultural exchange and creative tourism through films and media.

“Film and culture are the biggest ambassadors of any nation. They connect people beyond borders and promote unity, peace, and understanding. By opening Marwah Studios to the world, we created not just a hub of creativity but a destination for cultural tourism. Today, Film and Cultural Tourism has become a recognized movement globally, and I am proud that it began here in India,” said Dr. Sandeep Marwah in his keynote.

The ceremony was presided over by Ms. Jyoti Mayal, President of the Travel Agents Association of India (TAAI), India’s largest and oldest travel and tourism body. She applauded the efforts of industry leaders in strengthening India’s tourism ecosystem and highlighted the importance of innovation and diversification in attracting global travelers.

Mr. Suman Billa, Additional Secretary & Director General, Ministry of Tourism, Government of India, also addressed the audience, speaking about India’s vast potential as a tourism destination and the government’s ongoing initiatives to enhance travel infrastructure, cultural experiences, and global partnerships.

The evening celebrated the trailblazers of Indian tourism and recognized the role of visionaries like Dr. Marwah, who have expanded the scope of the industry by blending cinema, culture, and tourism into a powerful tool of international outreach.

Union Minister Chirag Paswan Presents Prestigious F&B Awards at Marwah Studios

Union Minister Chirag Paswan Presents Prestigious F&B Awards at Marwah Studios

Noida, 17th June 2025: In a grand celebration of excellence in the food and beverage sector, the International Chamber of Media and Entertainment Industry (ICMEI), in association with Diamond Foodies and Beverages Reviews, proudly announced the F&B Excellence Awards at Marwah Studios, Noida. The distinguished awards were presented by Shri Chirag Paswan, Hon’ble Union Minister for Food Processing Industries, Government of India.

The glittering ceremony witnessed an impressive gathering of industry leaders, culinary experts, hospitality innovators, and notable personalities. Dr. Sandeep Marwah, President of Marwah Studios and AAFT School of Hospitality and Tourism, extended a warm welcome to the Hon’ble Minister. In his address, Dr. Marwah emphasized, “The food processing sector has become an essential part of modern life. With the sharp rise in demand and consumption of processed and value-added food products, this industry holds tremendous economic and cultural significance.”

In his keynote address, Minister Chirag Paswan highlighted India’s rich culinary legacy and global potential: “We are committed to showcasing the vast Indian food basket to the world. Indian cuisine is not only about flavors—it’s a representation of our culture, tradition, and innovation. The government is focused on supporting startups and stakeholders across the food processing ecosystem.”

The awards recognized outstanding contributions from restaurants, clubs, chefs, startups, and hospitality professionals who have brought innovation and value to the sector. The event was further graced by prominent figures including Anoop Tewari, Editor, Diamond Food and Beverages Reviews; Vijay Kapoor, Chairman, S.K. Group of Hotels; and Meenu Mahajan, former Mrs. India.

In a special gesture of gratitude, Dr. Sandeep Marwah presented a memento and conferred the Life Membership of the International Film and Television Research Centre (IFTRC) of Marwah Studios to Shri Chirag Paswan, recognizing his dynamic leadership and support to India’s food processing industry.

This landmark initiative stands as a testament to the growing synergy between food innovation, cultural heritage, and entrepreneurial excellence in India.

AAFT School of Hospitality and Tourism Showcases Global Culinary Diversity at International Conclave on Education

AAFT School of Hospitality and Tourism Showcases Global Culinary Diversity at International Conclave on Education

AAFT School of Hospitality and Tourism Showcases Global Culinary Diversity at International Conclave on Education

Noida, India: The AAFT School of Hospitality and Tourism presented a vibrant showcase of international cuisines as part of the International Conclave on Education, hosted at Marwah Studios, Noida Film City. The event witnessed participation from distinguished delegates representing countries such as India, USA, UK, Romania, Macedonia, Kuwait, Puerto Rico, Botswana, Singapore, Cyprus, Sweden, and South Afr

Dr. Sandeep Marwah, President of Marwah Studios and Founder of AAFT, addressed the gathering and spoke about the institution’s commitment to global standards in hospitality education. “Culinary art is a universal language that builds bridges across cultures. At AAFT, we believe in nurturing not just professionals, but global ambassadors of culture and service,” he remarked.

The exhibition featured an eclectic array of traditional dishes and modern interpretations from around the world, meticulously curated and prepared by students of the AAFT School of Hospitality and Tourism. It served as a delicious testament to cultural exchange and experiential learning.

Among the esteemed international delegates who graced the exhibition were:

• Dr. Theresa Moseley (USA) – International Speaker, Best-Selling Author & Education Consultant
• Dr. Freddie Lee (USA) – Global Leadership Coach & Entrepreneur
• Pernilla Corizza (Sweden) – Business Strategist & International Leadership Mentor
• Viola Edward (Cyprus) – Psychotherapist & Business Mentor
• Dr. Diane Boorman (South Africa) – CEO & Business Growth Expert
• Aneta Peseva (Macedonia) – Entrepreneur, CEO, Woman in Tech & Leadership Coach
• Dr. Marie Ang (Singapore) – Global Business Coach & Author
• Dr. Oliver Junior Ramaabya (Botswana) – Business Strategist & Global Speaker
• Constance Tourland (USA) – Motivational Entrepreneur & Philanthropist
• Makedonka Dimitrova (Macedonia) – Women Leadership Expert & Business Consultant
• Maribel Hopgood (USA) – Communications Expert, Journalist, TV Personality & Speaker
• Amanda López (Puerto Rico) – Financial Literacy Influencer, Entrepreneur & Women’s Empowerment Coach
• Amanda Frolich (England) – Award-Winning Children’s Entrepreneur & Speaker
• Tracey Ilene (USA) – CEO & Women Transformational Coach
• Diana Richardson (Kuwait/UK) – CEO, International Relations Expert & Speaker
• Dr. Virginia Rivera – Global Education Leader & Program Director, Global Festival 2025
• Ermina Carmen (Romania) – Director of Foreign Affairs, James International School

The culinary exhibition not only celebrated global flavors but also fostered dialogue on the role of culture, cuisine, and education in shaping international cooperation.

AAFT School of Hospitality and Tourism Showcases Iranian Cuisine at the 17th Global Film Festival

AAFT School of Hospitality and Tourism Showcases Iranian Cuisine at the 17th Global Film Festival

Noida, India: The AAFT School of Hospitality and Tourism brought the essence of Persian flavors to life by presenting an exquisite spread of Iranian cuisine during the 17th Global Film Festival at Marwah Film City, Noida. The event was inaugurated by Dr. Farid Faridasr, Cultural Counselor at Iran Culture House and the Embassy of Iran, in the presence of notable dignitaries, celebrities, and culinary enthusiasts.

The event served as a vibrant celebration of Iran’s rich culinary heritage, with an array of authentic dishes showcasing the country’s use of delicate spices, fresh herbs, and traditional cooking methods. The Iranian cuisine exhibit added a unique and enriching flavor to the festival’s multicultural festivities.

Speaking at the event, Dr. Sandeep Marwah, Founder-President of Marwah Studios and AAFT, highlighted the cultural bond shared between India and Iran. “Through the Indo-Iran Film and Cultural Forum, we have worked tirelessly to strengthen the historic and cultural ties between our two nations. Iranian food is a true reflection of their rich heritage, hospitality, and warmth. It is a great pleasure to showcase these flavors at the Global Film Festival, which promotes unity through culture and art,” he remarked.

Dr. Farid Faridasr, Cultural Counselor at Iran Culture House and the Embassy of Iran, expressed his appreciation for the initiative, stating, “Iranian cuisine is a treasure trove of flavors and traditions. It represents the soul of Persian culture, and we are delighted to see this culinary heritage being celebrated at this prestigious platform. Such events help foster deeper connections and mutual understanding between our countries.”

The event concluded with immense appreciation from the attendees, who praised the AAFT School of Hospitality and Tourism for their dedication to showcasing global cuisines and fostering cross-cultural unity. The celebration of Iranian cuisine was a testament to the festival’s theme of connecting the world through art, culture, and now, food.

Inspiring Workshop by Dr. Hari Kishan Valmiki at AAFT School of Hospitality and Tourism

Inspiring Workshop by Dr. Hari Kishan Valmiki at AAFT School of Hospitality and Tourism

Noida: The AAFT School of Hospitality and Tourism hosted an engaging and insightful workshop led by Dr. Hari Kishan Valmiki, Founder and Managing Partner of Valmiki Travel and Tourism Solutions, Secunderabad, Telangana. The session, conducted at the prestigious AAFT campus, focused on the intricacies of the tourism and hospitality industry, offering valuable insights and professional wisdom to students and participants.

Dr. Hari Kishan Valmiki is a prominent figure in the travel and tourism sector, bringing with him a wealth of experience and accomplishments. He has served as the Junior Editor of SKAI Asia, past Chairman of the Tourism and MICE Committee at FICCI, Advisor to the Tourism Committee at FAPCCI, and a Member of the Tourism Committee at ICMEI. His extensive expertise in the field made the workshop a unique learning experience for all attendees.

During the session, Dr. Valmiki delved into the structure and dynamics of the tourism and hospitality industry, highlighting current trends, challenges, and opportunities. He shared practical insights from his career, offering students a glimpse into the evolving landscape of travel and tourism. His emphasis on innovation, sustainable tourism practices, and professional excellence inspired attendees to pursue excellence in the field.

Dr. Sandeep Marwah, President of AAFT, expressed his heartfelt gratitude to Dr. Valmiki for dedicating his time and expertise to mentor the students. “Workshops like these provide students with a hands-on understanding of the industry and motivate them to contribute meaningfully to the sector. We are thankful to Dr. Valmiki for his invaluable contribution,” said Dr. Marwah.

Dr. Valmiki’s visit also extended beyond the classroom as he was invited to share his expertise on Radio Noida, where he discussed key developments and opportunities in the tourism industry, providing listeners with fresh perspectives and knowledge.

The workshop concluded with a round of interactive discussions, where students eagerly engaged with Dr. Valmiki, seeking guidance and advice for their future careers. The event was a resounding success, reaffirming AAFT’s commitment to bridging academia and industry through meaningful interactions and collaborations.

Marwah Studios Attracts Three Million Visitors Under Film and Cultural Tourism

Marwah Studios Attracts Three Million Visitors Under Film and Cultural Tourism

New Delhi:  In a landmark achievement, Marwah Studios, under the visionary leadership of Dr. Sandeep Marwah, has attracted a footfall of three million visitors from 156 countries, establishing itself as a global hub for film and cultural tourism. This milestone was highlighted by Dr. Marwah while talking to the press at the Tourism and Hospitality Summit organized by the Indo-American Chamber of Commerce (IACC) at Hotel Taj Palace, New Delhi.

Speaking at the summit, Dr. Marwah reflected on the journey of Marwah Studios and the introduction of the concept of “Film and Cultural Tourism” over three decades ago. “Thirty-three years back, we introduced a term to the English dictionary—Film and Cultural Tourism. Nobody knew about it then, but today the whole world is talking about it,” said Dr. Marwah. He emphasized the studio’s role in promoting cultural exchange and tourism through the medium of film, which has drawn millions of visitors to Marwah Studios.

The Tourism and Hospitality Summit, organized by IACC’s Tourism and Hospitality Committee, aims to create a platform that recognizes the efforts of industry stakeholders in facilitating travel and tourism within India and internationally. The summit was attended by prominent figures from the tourism industry, including former IACC President Lalit Bhasin, Regional President Arun Karna, Rajesh Magow of MMT, Jonathan M. Heimer, Minister Counsellor for Commercial Affairs at the US Embassy, Suman Billa, Additional Secretary for Tourism, Sherma Vohra from Sartha Marketing, and Harvinder Singh, Director at United Airlines.

During the summit, several individuals were honored with tourism awards for their outstanding contributions to the industry.