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| Once Upon A Prime Time Book Released at ICMEI |
New
Delhi: ICMEI- International Chamber of Media And Entertainment Industry takes
this pleasure and honor in releasing the first ever book on Indian Television
titled- ‘Once Upon A Prime Time’ written by National Award Winning Actor
Director Ananth Mahadevan in he presence of bigwigs of Indian film and
television industry,” said Dr. Sandeep Marwah President of Marwah Studios and
Chancellor of AAFT University of Media and Arts.
“Whenever
you read a good book, somewhere in the world a door opens to allow in more
light. I would stop reading a book if it were possible for me to talk half an
hour with the man who wrote it and the day has come when I am interacting with
this great show man- Ananth Mahadevan,” added Dr. Marwah also President ICMEI.
“The
book is in all probability, the first ever story of Indian television. Besides
taking one down memory lane, this could be a throw-back for all those connected
with the medium, past and present,” expressed Ananth Mahadevan addressing more
than 100 guests on webinar.
Dream
Girl Hema Malini has written the foreword of the book. Ananth Mahadevan records
the memoirs of his journey on Indian television. From first hand experiences
with filmmakers who were the founding fathers of television serials to today's
consumerism driven shows, he has tasted them all.
Present
on the occasion renowned film director Rahul Rawail said, ”I am very happy to
be here on this very auspicious function of Release of Book of Ananth, I extend
my heartiest congratulations to him for this great venture,” Anand Mahendru a
well known television director recollected his interactions with Ananth during
making of his television programs.
Popular
director Pankaj Parashar said,” You can’t buy happiness, but you can buy books
and that’s kind of the same thing”. He informed how simple were the days of
early filmmaking. Writer Director Aziz Mirza, blessed Ananth and asked him to
be ready with the next edition immediately.
The
book OUAPT incorporates exclusive moments and incidents with many celebrities
and award-winning directors. He joins the actors on their sets as they perform
for television and learns about the stories that made the shows come to life.
Covering artistes and makers who impacted our world, such as Amitabh Bachchan,
Hrishikesh Mukherjee, Sai Paranjpye, Basu Chatterjee, Kundan Shah, Ravi Chopra,
Ramesh Sippy, Farouque Shaikh, Gulzar and Govind Nihalani.
Dr.
Yogendra Narain former Secretary General Rajya Sabha and now Chancellor
of Hemwati Nandan Bahuguna Garhwal University graced the occasion with his
presence. Later Ananth Mahadevan answered many questions raised by the audience
on the different aspects of book. The book Once Upon A Prime Time is published
by Embassy Books. Ashok Tyagi Secretary General of ICMEI conducted the program
and paid vote of thanks.
