MEDIA NEWS

Tuesday, March 31, 2026

Sandeep Marwah Honoured with Prestigious Brand Man India Award for Creating a Robust Cinema Ecosystem in North India

New Delhi: Sandeep Marwah, a pioneering force in media, arts, and culture, was honoured with the prestigious Brand Man India Award in the presence of distinguished MSME representatives from across the country. The recognition celebrates his extraordinary contribution towards building a strong ecosystem for cinema and creative industries in North India.

With an illustrious journey spanning over five decades in creative arts, Sandeep Marwah has played a transformational role in shaping the media and entertainment landscape. His remarkable association of over 40 years with Noida Film City has contributed to the growth of a thriving hub where more than 17,000 professionals are directly engaged and over 1.5 lakh individuals earn their livelihood.

Having dedicated 35 years to the studio business through Marwah Studios and 33 years to film, television, and media education, he has built a global creative family of over 50,000 professionals. Under his leadership, more than 3,600 short films have been produced, and over 36,000 students from 145 countries have been trained, making his institutions truly international in reach and impact.

His initiatives have led to the organization of more than 8,500 cultural events and attracted over 90 million visitors to Noida Film City through film and cultural tourism, along with more than 3 million visits to Marwah Studios. He has been instrumental in launching ten major global festivals covering literature, cinema, journalism, fashion, and design, further strengthening India’s cultural footprint worldwide.

Sandeep Marwah has also been a catalyst in establishing over 150 cultural organizations and supporting the creation of more than 100 business enterprises for students of Asian Academy of Film and Television (AAFT). His institutions hold the distinction of receiving the highest number of international awards for India, with more than 290 recognitions, making them among the most decorated in the country.

He is also credited with founding the nation’s first film university in Raipur and initiating globally recognized observances such as International Day of Cultural Relations (3rd January), International Day of Journalism (12th February), and Asian Unity Day (2nd April), promoting global harmony and collaboration.

Widely regarded as a living legend, a Global Cultural Minister, and the first Media Scientist, Sandeep Marwah continues to inspire generations through his visionary leadership and unwavering commitment to art, culture, and education.

The Brand Man India Award stands as a testament to his unparalleled achievements and his enduring contribution to nation-building through creative excellence.

AAFT School of Drama & Acting Celebrates World Theatre Day with Enthusiasm at Marwah Studios

Noida: On the occasion of World Theatre Day, the AAFT School of Drama & Acting came alive with creativity, passion, and artistic expression at Marwah Studios, Film City Noida. The celebration highlighted the significance of theatre as a powerful medium of communication and performance art.

Addressing the students, Sandeep Marwah, President of Marwah Studios, shared his personal journey in theatre. He spoke about his early career as a theatre artist, director, and producer, having performed in more than 100 stage shows with various directors and also directed several plays.

While interacting with the students of the School of Drama & Acting, he emphasized the immense value of theatre in personal and professional development. He stated that theatre builds confidence, removes stage fright, and plays a vital role in voice modulation. It also teaches artists how to connect and interact effectively with the audience, enhancing their overall performance skills.

He further encouraged students to actively participate in theatre activities, describing it as the foundation of acting and a crucial training ground for those aspiring to enter films, television, and media.

The celebration of World Theatre Day at AAFT served as a reminder of the enduring power of live performance and its role in shaping disciplined, expressive, and confident artists for the future.

Sandeep Marwah Visits Poster Exhibition at International Film Festival of Delhi

New Delhi: Sandeep Marwah visited a unique poster exhibition organised during the International Film Festival of Delhi at Bharat Mandapam. The exhibition beautifully showcased the rich legacy and evolution of cinema through an impressive collection of film posters spanning decades.

The exhibition featured a remarkable journey from timeless classics to contemporary cinematic masterpieces, capturing the essence, creativity, and cultural influence of films across generations. It stood as a vibrant celebration of storytelling, visual art, and cinematic excellence, drawing appreciation from visitors and film enthusiasts alike.

Interacting with the media, Sandeep Marwah reflected on the changing dynamics of film promotion over the years. He emphasized that posters, cinema slides, and roadside hoardings were once the most significant tools for promoting films before their theatrical release. “In earlier decades, every film relied heavily on these mediums to connect with audiences and build anticipation,” he said.

He further added that with the advent of digital technology, the trends have evolved significantly. Social media platforms have largely taken over traditional publicity methods, while the use of posters and hoardings has become limited in most cities. Large-scale events, digital campaigns, and interactive promotions have now replaced conventional techniques to reach audiences effectively.

The visit highlighted the importance of preserving the heritage of cinema while embracing modern advancements, showcasing how the industry continues to evolve with time while staying rooted in its rich artistic traditions.

Poster of 10th Global Fashion and Design Week 2026 Unveiled at Marwah Studios

Noida: The official poster of the 10th edition of Global Fashion and Design Week 2026 was grandly released at Marwah Studios in the presence of an esteemed Austrian delegation and international dignitaries. The much-awaited fashion and design extravaganza is scheduled to be held from 2nd to 4th April 2026.

The poster launch ceremony was led by prominent members of the Austrian delegation, including Paul Bock, Darshna Katkoria, Maximilian Jakob Maag, Georg Molzer, Felix Oncken, Ram Vinay Pandey, Viktor Wagner, Alexander Windberger, Ajay Singh, and Oscar Ritter.

They were joined by other distinguished guests including Sravani Thota, Gunther Herbsthofer, Susanne Ebner-Mayer, Johannes Pröll, Thomas Kendöl, and Armin Josef Dax-Sinkovits, making the occasion truly international in spirit.

Speaking on the occasion, Sandeep Marwah, Founder of Marwah Studios and a global promoter of art and culture, emphasized the importance of fashion and design as powerful mediums of cultural exchange and creative expression. He stated that Global Fashion and Design Week has consistently served as a vibrant platform for designers, artists, and creative professionals from across the world to showcase talent, share ideas, and build meaningful collaborations. He further added that the 10th edition will be bigger, more inclusive, and will continue to strengthen international relations through art, fashion, and design.

The upcoming event promises an exciting lineup of fashion shows, exhibitions, workshops, and interactive sessions, bringing together leading designers, industry experts, and young creative talents from across the globe.

Global Fashion and Design Week 2026 is expected to once again reinforce its position as one of the most prestigious platforms celebrating innovation, creativity, and global cultural unity.

13th Edition of ATHLEEMA 2026 Sets New Benchmark as India’s Largest Higher Education Sports Event

New Delhi: 13th Edition of ATHLEEMA 2026, recognized as the biggest sports event in higher education in India, was organised with great grandeur at the Netaji Subhash Sports Complex. Organized by Asian Education Group, the three-day sporting extravaganza brought together over 2500 athletes from 100 colleges across the country, competing in 9 different games and witnessed by an enthusiastic audience of more than 5000 spectators.

The event was hosted by leading institutions of the group including Asian Business School, Asian School of Business, and Asian Law College, showcasing a perfect blend of sportsmanship, discipline, and large-scale professional execution.

Gracing the occasion, youth icon and renowned actor Karan Kundra expressed his admiration for the event, stating, “I have never seen such a professional way of organizing sports anywhere in the country in any educational institution. I am truly surprised by the scale, size, involvement, and arrangements here.”

Addressing the gathering, Sandeep Marwah, President of Asian Education Group, highlighted the remarkable growth of ATHLEEMA. He shared that the 13th edition has doubled in size compared to the previous year, making it the largest sports event across schools, colleges, and universities in the country. He further assured that the next edition will be even bigger and more impactful.

The event was also graced by distinguished dignitaries including Dr. Lalitya Srivastava, Dr. Saurab Sharma, and Dr. Gurdeep Singh, who acknowledged the importance of sports in holistic education.

Mohit Marwah, Managing Director of Marwah Studios and Asian Education Group, along with Akshay Marwah, CEO of Marwah Studios and Asian Education Group, extended their heartfelt congratulations to the entire organizing team for successfully executing the mega event with excellence.

With its unmatched scale, vibrant atmosphere, and professional management, ATHLEEMA 2026 has set a new benchmark in the field of sports within higher education, reinforcing the commitment of Asian Education Group towards fostering talent, teamwork, and all-round development among youth.

ATHLEEMA 2026: A Grand Celebration of Sportsmanship in Higher Education

New Delhi: ATHLEEMA 2026, one of the largest sports events in higher education in India, 13th edition was inaugurated with great enthusiasm at the Netaji Subhash Sports Complex. Organized by Asian Education Group, the three-day mega event witnessed participation from over 2500 athletes representing 100 colleges from across the country, competing in 9 different sports disciplines in the presence of an audience of more than 5000 spectators.

The prestigious event was inaugurated by Dr. Sandeep Marwah, Chancellor of AAFT University and Founder of Noida Film City and youth icon and renowned actor Karan Kundra. Addressing the gathering, Dr Sandeep Marwah highlighted the importance of sports in holistic education and commended the efforts of the organizers in creating a platform that promotes discipline, teamwork, and excellence among youth.

Addressing the gathering at 13th ATHLEEMA 2026, Karan Kundra inspired the young athletes with his energetic and motivating words. He emphasized that sports play a vital role in building discipline, confidence, and resilience, encouraging students to embrace both victory and defeat as part of their growth journey. Highlighting the importance of balancing academics with physical activity, he applauded the scale and spirit of the event, stating that such platforms not only nurture talent but also prepare youth to face challenges with determination and a winning mindset.

Distinguished speakers including Dr. Lalitya Srivastava, Dr. Saurab Sharma, and Dr. Gurdeep Singh, Directors of the Education Group, also addressed the audience. They emphasized the growing significance of sports and physical activities across all institutions of the group, including Asian Law College, Asian Business School, and Asian School of Business.

The event reflected unmatched enthusiasm and excitement, featuring a vibrant ceremonial band, colorful team T-shirts, and a dynamic competitive spirit. The scale, energy, and professional organization of ATHLEEMA 2026 created an atmosphere comparable to international sporting events, leaving a lasting impression on participants and spectators alike.

ATHLEEMA continues to stand as a testament to the commitment of Asian Education Group in promoting sports alongside academics, fostering well-rounded development among students across the nation.

AAFT Partners with First International Film Festival of Delhi, Strengthening Creative Collaboration

New Delhi: Asian Academy of Film and Television (AAFT) proudly partnered with the International Film Festival of Delhi, marking a significant milestone in the growth of cinematic culture in North India.

Speaking on the occasion, Sandeep Marwah, Founder of Noida Film City, Marwah Studios, and AAFT University, expressed his appreciation for the initiative. He stated that after 19 successful years of the Global Film Festival Noida, it is encouraging to see the Delhi Government launching another major film festival for North India. He emphasized that such festivals serve as powerful platforms promoting love, peace, and unity through the medium of cinema.

He further added that the first International Film Festival of Delhi has already infused immense enthusiasm, excitement, and energy into the region. “The scale, grandeur, and stature of the festival have elevated cinema to new heights,” he said, congratulating Rekha Gupta, Hon’ble Chief Minister of Delhi, and Kapil Mishra, Hon’ble Minister for Art, Culture & Language, and Tourism, for their visionary leadership and commitment to establishing the festival successfully in its very first edition.

AAFT played an active role throughout the festival from 25th to 31st March, with the dedicated involvement of more than 200 students who supported the administration and managed day-to-day operations. Their contribution and professionalism were widely appreciated by industry leaders including Sabbas Joseph of Whizcraft and Suneel Anchipaka, Managing Director and CEO of Delhi Tourism and Transportation Development Corporation (DT&TDC).

Students of cinema from AAFT also actively participated in workshops and attended screenings of impactful films, gaining valuable exposure and practical learning experiences during the festival.

The collaboration reflects AAFT’s continued commitment to nurturing talent, supporting the film industry, and contributing to the promotion of meaningful cinema on both national and international platforms.