AAFT Students Present Research Study on Branding at International Film and Television Research Centre

AAFT Students Present Research Study on Branding at International Film and Television Research Centre

Noida: Students of the AAFT School of Public Relations, Events & Advertising presented an insightful research study on the subject of Branding at the International Film and Television Research Centre, Marwah Studios, Noida Film City.

A total of eleven comprehensive projects showcasing different branding strategies, concepts, case studies, and market approaches were presented before Dr. Sandeep Marwah, Chancellor of AAFT University of Media and Arts and President of Marwah Studios. Each project was accompanied by a detailed research report reflecting extensive study, analysis, and practical understanding of contemporary branding techniques.

The presentations highlighted the importance of brand identity, consumer perception, digital branding, corporate communication, brand positioning, and integrated marketing strategies in today’s competitive business environment.

Addressing the students, Dr. Sandeep Marwah appreciated their efforts and emphasized the growing significance of branding in every sphere of business and communication.

“Branding is no longer limited to products and services; it has become an essential tool for individuals, institutions, organizations, and even nations. A strong brand creates trust, recognition, credibility, and long-term value. I am delighted to see the depth of research and professional presentation skills demonstrated by the students. Such projects help bridge the gap between academic learning and industry requirements,” said Dr. Marwah.

He further encouraged the students to continue pursuing innovative research and remain updated with the latest trends in public relations, advertising, marketing, and brand management.

The faculty members and research mentors also commended the students for their dedication and analytical approach in preparing the projects. The presentations generated meaningful discussions on emerging branding trends and provided valuable insights into the evolving dynamics of consumer engagement and market communication.

The event once again reflected AAFT’s commitment to experiential learning, research-oriented education, and industry-focused training, preparing students to become future leaders in the fields of public relations, advertising, events, and strategic communication.

ICMEI and South Asian Women Development Forum Nepal Join Hands for Women Empowerment and Cultural Cooperation

ICMEI and South Asian Women Development Forum Nepal Join Hands for Women Empowerment and Cultural Cooperation

Noida: Pramila Acharya Rijal, Founder and President of the South Asian Women Development Forum (SAWDF), Nepal, paid a visit to Marwah Studios, Noida Film City, and held discussions with Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI), on strengthening cooperation between the two organizations.

During the meeting, both organizations agreed to work together in the areas of women empowerment, cultural exchange, social development, and international cooperation. The discussions focused on creating meaningful programs, seminars, workshops, cultural events, and awareness campaigns that would benefit women and society at large.

Speaking on the occasion, Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University of Media and Arts, said, “Women play a vital role in the progress of society, and their empowerment is essential for sustainable development. ICMEI is committed to supporting initiatives that promote education, skill development, leadership, and cultural cooperation among women. We are pleased to join hands with the South Asian Women Development Forum and look forward to creating impactful programs together.”

Pramila Acharya Rijal, Founder and President of SAWDF Nepal, expressed her appreciation for the work being carried out by ICMEI and Marwah Studios in the fields of media, culture, education, and international relations.

“We are delighted to collaborate with ICMEI. This partnership will open new avenues for empowering women through education, cultural activities, leadership programs, and social initiatives. Together we can create stronger networks across South Asia and contribute to the welfare and advancement of women in the region,” said Pramila Acharya Rijal.

The meeting concluded on a positive note with a mutual commitment to develop long-term collaborative projects that will strengthen cultural ties between India and Nepal while promoting the cause of women empowerment and social development.

The association marks another significant step in ICMEI’s ongoing efforts to build international partnerships for peace, progress, and people-to-people cooperation through art, culture, media, and education.

Dr. Sandeep Marwah Bids Farewell to the 128th Batch of AAFT at Grand Convocation Ceremony

Dr. Sandeep Marwah Bids Farewell to the 128th Batch of AAFT at Grand Convocation Ceremony

Noida, June 2026: The Convocation Ceremony of the 128th Batch of AAFT was organized with great enthusiasm and pride at Marwah Studios, Noida Film City. The event marked yet another historic milestone for AAFT, which proudly stands as the only creative institution in the world to have successfully reached its 128th batch.

The graduating students from various disciplines of media, arts, communication, design, performing arts, hospitality, journalism, animation, and other creative fields gathered to celebrate the successful completion of their academic journey at AAFT.

Addressing the students during the convocation ceremony, Dr. Sandeep Marwah, Chancellor of AAFT University of Media and Arts, President of Marwah Studios, and Founder of Noida Film City, delivered an inspiring convocation address. He motivated, encouraged, guided, supported, and blessed the graduating students as they prepared to enter the professional world.

“Today is not the end of your learning journey but the beginning of a new chapter in your lives. The knowledge, discipline, creativity, and values you have acquired at AAFT will help you build successful careers and become responsible global citizens. Dream big, work hard, remain ethical, and continue to contribute positively to society,” said Dr. Marwah.

He congratulated all the graduating students and expressed confidence in their ability to excel in their respective professions. He also emphasized the importance of lifelong learning, innovation, and dedication in achieving success in the rapidly evolving global media and creative industries.

On this significant occasion, Dr. Marwah extended his heartfelt gratitude to the management of the educational society, administrative staff, faculty members, deans, directors, and all those who contributed tirelessly to maintaining AAFT’s high standards of education and training.

“I sincerely thank our management, deans, directors, faculty members, and administrative staff whose dedication and commitment have enabled AAFT to become a globally respected institution. Their collective efforts continue to shape the careers of thousands of students from India and around the world,” he added.

The ceremony concluded with the presentation of diplomas and certificates, followed by a vote of thanks and celebrations. The event reflected AAFT’s continued commitment to nurturing creative talent and producing industry-ready professionals who are making their mark across the globe.

AAFT has trained thousands of students from numerous countries and continues to be a pioneering institution in creative education, setting new benchmarks in media and arts training worldwide.

Dr. Sandeep Marwah Renominated as Chair of Media & Entertainment Committee of BIS

Dr. Sandeep Marwah Renominated as Chair of Media & Entertainment Committee of BIS

New Delhi: Dr. Sandeep Marwah, President of Marwah Studios, Founder of Noida Film City, and Chancellor of AAFT University of Media and Arts, has been renominated as the Chair of the Media & Entertainment Committee and Member of the Service Sector Division Council (SSDC) of the Bureau of Indian Standards (BIS), Ministry of Consumer Affairs, Food and Public Distribution, Government of India.

Informing the press about this prestigious renomination, Dr. Sandeep Marwah expressed his gratitude to the Bureau of Indian Standards and the Ministry for reposing their faith in his leadership and contribution to the Media and Entertainment sector.

“I am deeply honored by this renomination. The Media and Entertainment industry is one of the fastest-growing sectors of the Indian economy, and standardization plays a crucial role in ensuring quality, efficiency, safety, and global competitiveness. I look forward to continuing my efforts in strengthening industry standards and contributing to the vision of Atmanirbhar Bharat through excellence in media and entertainment services,” said Dr. Marwah.

As Chair of the Media & Entertainment Committee, Dr. Marwah has been actively involved in the development of standards and best practices for the sector, bringing together industry experts, academicians, professionals, and policymakers to create a framework that supports innovation and sustainable growth.

Dr. Marwah is a renowned international media personality with over four decades of contribution to media, entertainment, education, and cultural diplomacy. He is credited with founding Noida Film City and establishing Marwah Studios, one of the leading centers of media education and film production in India. Through AAFT University and various national and international forums, he has consistently worked towards the promotion of professional excellence and global cooperation in the creative industries.

The renomination is being viewed as a recognition of Dr. Marwah’s outstanding contribution to the Media & Entertainment industry and his continued commitment to advancing quality standards and professional practices in India.

Dr. Sandeep Marwah Participates in BIS Service Sector Division Council Meeting

Dr. Sandeep Marwah Participates in BIS Service Sector Division Council Meeting

New Delhi: Dr. Sandeep Marwah, Chair of the Media & Entertainment Committee and Member of the Service Sector Division Council (SSDC) of the Bureau of Indian Standards (BIS), Ministry of Consumer Affairs, Food and Public Distribution, Government of India, attended an important meeting of the Service Sector Division Council held recently in New Delhi.

The meeting brought together Chairpersons and representatives of various departments functioning under the Service Sector Division Council to deliberate on the development, implementation, and strengthening of standards across diverse service sectors in India.

Speaking on the occasion, Dr. Sandeep Marwah emphasized the growing importance of standardization in the Media and Entertainment industry. He highlighted that well-defined standards contribute significantly to quality enhancement, professional excellence, global competitiveness, and consumer confidence. He reiterated the commitment of the Media & Entertainment Committee towards creating robust benchmarks that support the rapid growth of the sector.

Shri Sanjay Pant, DDG (Standardization-II), Bureau of Indian Standards, addressed the gathering and stressed the vital role of standardization in ensuring quality, safety, efficiency, and international acceptance of Indian services. He encouraged greater participation from industry leaders and experts in the standards development process.

Shri Rajneesh Khosla, Scientist-F and Head of the Service Sector Department (SSD), BIS, elaborated on the ongoing initiatives undertaken by BIS to strengthen service sector standards. He discussed future plans and the collaborative approach required among various stakeholders to enhance service quality and facilitate economic growth.

The meeting witnessed active participation from Chairpersons and members representing different committees and departments under the Service Sector Division Council. Discussions focused on policy initiatives, standardization frameworks, capacity building, and future strategies for strengthening service sector standards across the country.

The Bureau of Indian Standards continues to play a pivotal role in developing national standards that support India’s vision of quality excellence and sustainable development across industries and services.

Marwah Studios Joins Hands with Vishwamangalya Sabha to Promote Women Empowerment and Social Development

Marwah Studios Joins Hands with Vishwamangalya Sabha to Promote Women Empowerment and Social Development

Noida, India: Marwah Studios, Noida Film City, welcomed a distinguished delegation from Vishwamangalya Sabha, a prominent Indian organization dedicated to women’s empowerment and social upliftment. The delegation included Ms. Anita Choudhary, All India Publicity and Broadcasting Head; Dr. Varushali Joshi, Rashtriya Sangathan Mantri; and Ms. Siddhi Pandey, Delhi Prant Pracharak.

The visit was organized to explore avenues of cooperation in promoting social awareness, women empowerment, and community development through the powerful mediums of media, art, culture, and communication.

Welcoming the delegation, Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University of Media and Arts, and President of ICMEI, emphasized the important role media can play in bringing about positive social change.

Dr. Marwah said, “Empowering women is essential for building a progressive and inclusive society. Marwah Studios has always supported meaningful social causes and initiatives that contribute to nation-building. We are delighted to join hands with Vishwamangalya Sabha and extend our full support to programs that promote women’s empowerment, education, leadership, and social welfare.”

Expressing her views, Dr. Varushali Joshi said, “Women empowerment is not merely a social objective but a national responsibility. Through awareness, education, and collective action, we can create a stronger and more equitable society. We appreciate the commitment of Marwah Studios towards social causes and look forward to working together on impactful initiatives that benefit women and communities across the country.”

During the visit, both organizations agreed to collaborate on various social and educational activities aimed at spreading awareness and encouraging active participation in nation-building efforts.

As a mark of respect and appreciation, Dr. Sandeep Marwah presented his acclaimed book, ‘Sandeep Marwah: The Architect of Aspirations,’ to Dr. Varushali Joshi.

A major highlight of the visit was the recording of a powerful and inspiring program on Women Empowerment for Radio Noida 107.4 FM, where Dr. Varushali Joshi shared her valuable insights on the challenges, opportunities, and future roadmap for empowering women in India.

The visit concluded with a shared commitment to strengthening social initiatives and leveraging media as a catalyst for positive transformation and inclusive development.

Indo-Iran Film and Cultural Forum Joins Hands with Hindamooz to Strengthen Cultural Relations Between India and Iran

Indo-Iran Film and Cultural Forum Joins Hands with Hindamooz to Strengthen Cultural Relations Between India and Iran

Noida, India: The Indo-Iran Film and Cultural Forum of the International Chamber of Media and Entertainment Industry (ICMEI) has joined hands with Hindamooz, a prominent cultural organization from Iran, to promote art, culture, media, and creative collaboration between India and Iran.

A special meeting was held at Marwah Studios, Noida Film City, where Ms. Maryam Alizadeh, representing Hindamooz, visited to discuss new avenues of cooperation in the fields of cinema, performing arts, cultural exchange, education, and media. She was accompanied by Dr. Shami Ullaq, who facilitated the interaction and discussions.

Welcoming the distinguished guests, Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University of Media and Arts, and Chair of the Indo-Iran Film and Cultural Forum, emphasized the importance of cultural diplomacy in strengthening bilateral relations.

Dr. Marwah said, “India and Iran share centuries-old cultural, historical, and civilizational ties. Through the Indo-Iran Film and Cultural Forum, we have continuously worked to bring the creative communities of both nations closer. Our association with Hindamooz will open new opportunities for artists, filmmakers, writers, educators, and cultural practitioners to collaborate and learn from each other.”

Speaking on the occasion, Ms. Maryam Alizadeh expressed her enthusiasm for the partnership and appreciated the efforts of ICMEI and Marwah Studios in building bridges between nations through art and culture. She highlighted the immense potential for collaborative projects that would showcase the rich cultural heritage and contemporary creative achievements of both countries.

Dr. Shami Ullaq also appreciated the initiative and stressed the need for sustained cultural engagement and people-to-people exchanges to further strengthen India-Iran relations. Dr Marwah presented his book “Sandeep Marwah -The Architect of Aspirations” to Ms Maryam Alizadeh.

The meeting concluded on a positive note with both organizations expressing their commitment to developing joint cultural programs, film screenings, workshops, exhibitions, educational exchanges, and other initiatives aimed at fostering greater understanding and friendship between the people of India and Iran.

The collaboration marks another significant step in the ongoing efforts of the Indo-Iran Film and Cultural Forum to promote international harmony, cultural exchange, and creative cooperation through the medium of art and culture.