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| Renowned Advertising Professional Partho Sengupta Conducts Powerful Workshop at AAFT School of Advertising, PR and Events |
Noida, India: A highly engaging and insightful workshop was conducted by renowned advertising and media professional Partho Sengupta for the students of the AAFT School of Public Relations, Events and Advertising at Marwah Studios, Noida Film City.
Partho Sengupta, who has been associated with advertising, media, and marketing since 1993, brings with him an impressive professional journey spanning 26 years in mainstream advertising and integrated business platforms. He has conceptualised and delivered successful campaigns across multiple media and communication channels, creating numerous films, innovative radio concepts, print campaigns, integrated communication ideas, and intellectual properties. He has also explored the creative dimensions of social humour and cartooning, contributing as a social humorist and cartoonist for The Times of India.
During the workshop, Partho Sengupta shared his extensive professional experience, creative approaches, industry insights, and understanding of the changing dynamics of advertising, branding, media planning, and marketing communication. He explained how an effective advertising campaign is developed by combining creativity, strategic thinking, audience understanding, and the appropriate use of different media platforms.
The students actively participated in the session and gained valuable exposure to the practical challenges and opportunities of the advertising industry. The workshop encouraged them to think beyond conventional advertising and explore integrated campaigns, storytelling, humour, and innovative communication strategies.
Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, appreciated the initiative and said, “Advertising is one of the most powerful tools of communication. It combines creativity, business intelligence, technology, and human psychology. At AAFT, our endeavour is to bring experienced industry professionals into direct interaction with students so that they can understand the real demands of the profession. Learning from people who have spent decades in the industry gives students the confidence and direction to build successful careers.”
The workshop was part of AAFT’s continued commitment to industry-oriented education, practical learning, and transforming passion into profession.






