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| BIS Organises Powerful Seminar on Emerging Standards in Media & Entertainment Industry at Marwah Studios |
Noida: A powerful seminar on “Emerging Standards in Media & Entertainment Industry” was organised by the Bureau of Indian Standards (BIS), Ministry of Consumer Affairs, Food and Public Distribution, Government of India, in association with the International Chamber of Media and Entertainment Industry (ICMEI) at Marwah Studios, Film City, Noida.
The programme brought together senior representatives from BIS, leading media and entertainment professionals, academicians, broadcasters, cinema experts, filmmakers, and students to deliberate on the growing importance of standards, quality, safety, technology, and professional practices in the rapidly evolving media and entertainment industry.
The programme was conducted by Suryansh Singh, Consultant, BIS. The welcome address was delivered by Alok Singh, Scientist & Head, Service Sector Department, BIS, who highlighted the significance of developing appropriate standards for emerging service sectors and creative industries.
Delivering the keynote address, Dr. Sandeep Marwah, Chair, Media and Entertainment Committee, BIS, Ministry of Consumer Affairs, Food and Public Distribution, said that standardisation has become essential for the sustainable growth and global competitiveness of the Indian media and entertainment industry.
“The media and entertainment industry is transforming at an unprecedented pace with the emergence of OTT platforms, artificial intelligence, virtual production, digital cinema, immersive technologies, new broadcasting systems and other technological innovations. In such a dynamic environment, standards are not merely technical guidelines; they are instruments for ensuring quality, professionalism, safety, efficiency and global acceptance,” said Dr. Marwah.
He further added, “India has the talent, creativity, technology and a huge consumer base to become a global leader in media and entertainment. The development and adoption of appropriate Indian Standards can provide a strong foundation for the industry and help Indian companies and professionals compete confidently in the international marketplace.”
Dr. Marwah emphasised that the industry, educational institutions, technology companies, professional bodies and government organisations must work together in developing standards that are practical, progressive, inclusive and aligned with international best practices.
The seminar featured valuable insights from several distinguished experts, including Ujwal Nirgudkar, Chairman, SMPTE India Section; Prof. Shashwati Goswami, Regional Director, Indian Institute of Mass Communication (IIMC); Atul Churamani, Managing Director, Turnkey Music; Tarun Kumar Mazumdar, Former Vice President, INOX Cinemas; and Shivam Soni, Scientist & Deputy Director, BIS.
They shared their experiences and perspectives on technological advancement, cinema, music, broadcasting, education, digital media, professional practices, and the need for greater standardisation across different segments of the industry.
The discussions were further enriched by contributions from Prof. Dr. Vikas Singh, Dean – Cinema, AAFT; Prof. Dr. Syed Nawaz, Dean, AAFT School of Journalism; Dr. Sushil Bharti, Director – Broadcasting, Marwah Studios; and Shagun Singhal Garg, Media Expert, who shared practical experiences and highlighted the challenges and opportunities emerging within the media and entertainment ecosystem.
The speakers stressed that evolving standards can help improve quality, interoperability, consumer confidence, professional efficiency, technological adoption, and international collaboration while ensuring that India’s rapidly expanding media and entertainment sector remains future-ready.
The seminar concluded with an emphasis on continued dialogue between BIS and the media and entertainment fraternity to identify emerging requirements and develop standards that can contribute to the growth of a globally competitive and professionally robust Indian media and entertainment industry.
