The campaign
called the “Pink Chain’’ was formally announced at a function held at Hotel
Ashok on Monday evening by Union Minister for Science and
Technology S. Jaipal
Reddy, Minister of Culture Smt.Chandresh
Kumari katoch, Actor Neetu Chandra & Swara Bhaskar and media baron
Sandeep Marwah. It has been introduced to ensure that the younger generation is
made aware about the social and preventive aspects of cancer (mainly breast,
lung, oral and cervical) across India.
Dr. Abhishek Shankar, working in the Oncology
Department at the All India Institute of Medical Sciences is the main coordinator
for the campaign, said, “Pink Chain is supported by eminent oncologists from
AIIMS, Tata Memorial Hospital, Mumbai, and many more institutes. There will be
lecture sessions on various aspects of cancer, with special emphasis on
prevention and early detection by eminent oncologists, interactive session with
students and screening and general health check up by an expert.’’
The program will
cover 40 colleges of Delhi University and will reach out to 20,000 youth in
order to educate them about the various aspects of cancer.