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| Sandeep Marwah President AAFT School of Design at Sharjah Expo |
Sharjah:1st July 2021- “Design is not just what it looks like and feels like. Design is how it works. The role of the designer is that of a good, thoughtful host anticipating the needs of his guests. The goal of a designer is to listen, observe, understand, sympathise, empathise, synthesise, and glean insights that enable him or her to ‘make the invisible visible. The collection of Jewellery is fantastic here,” said Sandeep Marwah president of AAFT School of Fashion and Design also Chair for Indo UAE Film And Cultural Forum at the opening ceremony of Jewel of Emirates the 2nd edition of exhibition formally inaugurated by H.E. Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah.
Jewels of Emirates show is the first Emirati exhibition specializing in diamond jewellery, gold jewellery, silver jewellery, pearl and gemstones, luxury watches, perfumes, and fragrances. The event provides platform for showcasing traditional and modern gold and silver sets and the latest designs of watches, diamonds, and gemstones. It also includes a special section for famous local brands of perfumes, fragrances, and Arab and International scents.
The event has quickly become a significant platform for local companies willing to showcase and market for their products, boost their sales away from the rivalry of major international companies, in addition to making deals and establishing partnerships,” said Saif Mohammed Al Midfa, CEO of Expo Center Sharjah.
