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| Film Federation of India and People for Animals Announce CINEKIND — A Landmark National Award Celebrating Kindness and Humane Storytelling in Indian Cinema |
New Delhi: In a historic and forward-looking initiative, the Film Federation of India (FFI), in association with People for Animals (PFA), proudly announces the launch of CINEKIND — a prestigious new national award dedicated to honouring acts of kindness, compassion, and humane storytelling in Indian cinema.
The first-ever CINEKIND Awards will be held in Kolkata on December 20, in the esteemed presence of Smt. Maneka Sanjay Gandhi, India’s most influential voice for animal welfare and Chairperson of People for Animals, along with Mr. Firdausul Hasan, President of the Film Federation of India.
CINEKIND marks a transformative milestone for the Indian film industry, placing the spotlight on filmmakers whose work inspires empathy, respect for life, and ethical values through powerful cinematic expression.
Smt. Maneka Sanjay Gandhi Chairperson People For Animal expressed that cinema has the power to shape society’s conscience. She emphasized that CINEKIND will encourage filmmakers to portray kindness — not as an exception, but as a cultural strength of India — inspiring millions to treat all living beings with dignity and compassion.”
Mr. Firdausul Hasan President Film Federation of India highlighted that the Film Federation of India is proud to champion an award that goes beyond creative excellence and enters the realm of moral storytelling. He noted that CINEKIND will set a new benchmark in Indian cinema by recognising films that elevate human values and promote a compassionate vision for the world.”
Dr. Sandeep Marwah Executive Body Member of FFI and Chair CINEKIND Award Committee stated that CINEKIND represents a monumental shift in how the industry acknowledges impact. As Chair of the Award Committee, he affirmed FFI’s commitment to celebrating stories that heal, uplift, and unite society. He added that this award will motivate filmmakers to explore narratives rooted in empathy — a necessity in today’s evolving world.”
With CINEKIND, India becomes one of the few nations to formally recognise cinema’s humanitarian potential. The award aligns with global movements supporting ethics in entertainment, giving Indian cinema a new platform of international relevance and moral leadership.
The December 20 ceremony in Kolkata is expected to draw eminent filmmakers, cultural icons, humanitarian leaders, and international observers, marking a significant moment in the evolution of socially conscious cinema.
