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| Sandeep Marwah Visits Poster Exhibition at International Film Festival of Delhi |
New Delhi: Sandeep Marwah visited a unique poster exhibition organised during the International Film Festival of Delhi at Bharat Mandapam. The exhibition beautifully showcased the rich legacy and evolution of cinema through an impressive collection of film posters spanning decades.
The exhibition featured a remarkable journey from timeless classics to contemporary cinematic masterpieces, capturing the essence, creativity, and cultural influence of films across generations. It stood as a vibrant celebration of storytelling, visual art, and cinematic excellence, drawing appreciation from visitors and film enthusiasts alike.
Interacting with the media, Sandeep Marwah reflected on the changing dynamics of film promotion over the years. He emphasized that posters, cinema slides, and roadside hoardings were once the most significant tools for promoting films before their theatrical release. “In earlier decades, every film relied heavily on these mediums to connect with audiences and build anticipation,” he said.
He further added that with the advent of digital technology, the trends have evolved significantly. Social media platforms have largely taken over traditional publicity methods, while the use of posters and hoardings has become limited in most cities. Large-scale events, digital campaigns, and interactive promotions have now replaced conventional techniques to reach audiences effectively.
The visit highlighted the importance of preserving the heritage of cinema while embracing modern advancements, showcasing how the industry continues to evolve with time while staying rooted in its rich artistic traditions.
