Dada Saheb Phalke Festival Award 2012 For I AM

“Meaningful Cinema will remain for ever. Our aim was to bring in social problems of the country to lime light through entertainment” said Sandeep Marwah the co producer of the feature film I AM while receiving the Dada Saheb Phalke Festival Award for Best Cinema of the year 2012 at a mammoth function at Greater Noida. The feature film has already been announced as the best film of this year by the National Awards Committee, Ministry Of Information and Broadcasting, Government of India. I AM is about issues and dilemmas that bruise the modern Indian society. Unravelling and exploring these tribulations, the film unfolds many a tale of individuals struggling to find their identity, and uphold their dignity in a world that is callous, cold and unsympathetic. Shot in four different cities across India, I AM is a fusion of stories where the protagonists share a common dream – a desire to regain their lives, to regain an identity which has been taken away from them.