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| Webinar on Fashion And Design At ICMEI |
New
Delhi: The
Coronavirus pandemic has had sweeping repercussions on all sectors of the
economy worldwide. However, the sectors that will be extremely hard hit are the
ones that come in the category of non-essential spending. Design apparel and
footwear definitely come in this category,” said Sandeep Marwah President of
International Chamber of Media And Entertainment Industry at the webinar
organized for the young fashion designers.
Fashion and Textile industry accounts for
approximately 4% of the global T&A market. The T&A industry is one of
the largest and the most important sectors for the Indian economy in terms of
output, foreign exchange earnings and employment. The industry contributes
approximately 7% to industrial output in value terms, 2% to the GDP and 15% to
the country’s export earnings,” briefed Lali Sahni member ICMEI & renowned
exporter from Noida
“T&A provides direct employment to over 45
million people but the nationwide lockdown has led to a temporary closure of
factories and lay-offs have already begun among low wage workers,” added Varija
Bajaj renowned fashion designer.
“There are many ways to keep your self busy as a
designer. This is the best time to study the national and international
fashion. You can even start preparing a range for march next year. Your deep
research towards the upcoming requirements will get you a better business,”
said Swati Modo renowned footwear designer.
“Plan your design books, convert them into digital
and be ready for your digital shows as that is what now going to sell for the
next few months or may be years,” suggested Rosy Ahluwalia popular designer at
Oscar show from India.
Covid 19 has changed the thinking of human mind.
Global trade is going to be restricted. Marriage functions will be hampered
because of social distancing. Local fashion shows have been cancelled also. You
have to be out of box to be in limelight. Those products will have demand which
can be easily sold-out on line,” expressed Kirti Rathore designer from
Rajasthan.
The designers took lots of interest in the
student’s questions and all delivered satisfactory answers. Ritu Lal Director
AAFT School of Fashion and Design conducted the program.
