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| Book “Aesthetics Business Success” Released at the 126th AAFT Festival of Short Digital Films |
Noida: The thought-provoking book “Aesthetics Business Success”, authored by AAFT alumnus and renowned cinematographer Shivanesan Siva, was formally released during the prestigious 126th AAFT Festival of Short Digital Films at Marwah Studios.
The book was released by Dr. Sandeep Marwah, President of Marwah Studios, in the presence of Abdul Dewale Mohammed, Founder President of AASGON (UK), along with an eminent panel of global and Indian dignitaries. The distinguished guests included Grigorii Pelman, Promoter of Creative Arts from Israel; Ruhi Hak, Founder of I HOPE, a mission dedicated to supporting underprivileged children in the USA; Anita Chandradath Singh, a noted creative personality from Trinidad and Tobago; Atul Saxena, representing the social organization Kahin Gum Na Ho Jaye; and acclaimed filmmaker Siddharath S Nayyar.
Speaking on the occasion, Dr. Sandeep Marwah appreciated the author for blending creativity with entrepreneurship and emphasized that AAFT strongly encourages its alumni to contribute to knowledge creation alongside professional excellence. He added that such publications inspire young filmmakers and creative professionals to understand the business dimension of aesthetics and visual storytelling.
Author Shivanesan Siva, while addressing the audience, spoke in detail about his book “Aesthetics Business Success”, explaining how visual aesthetics, artistic sensibility, and strategic thinking together play a crucial role in building sustainable success in creative industries. He shared insights from his professional journey and expressed gratitude to AAFT for shaping his cinematic and professional foundation.
The book release added significant intellectual value to the 126th AAFT Festival of Short Digital Films and was warmly appreciated by filmmakers, students, and international guests present at the event.
