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| Cinema, Technology and Ethics Take Centre Stage at the 19th Global Film Festival Noida 2026 |
Noida: The third-session seminar of the 19th Global Film Festival Noida 2026, held at Marwah Studios, Noida Film City, brought together diplomats, actors, filmmakers and professionals for a discussion on “Artificial Intelligence in Cinema—Creativity, Technology and Ethics.” Each participant shared a perspective on the role of AI in shaping the future of creative expression.
Initiating the discussion, Dr. Sandeep Marwah, President of GFFN, emphasised the importance of balancing innovation with responsibility.Dr. Sandeep Marwah, President, GFFN: “Artificial intelligence should expand the possibilities of cinema while preserving human imagination, artistic dignity and ethical responsibility.”
H.E. Nestor Gabriel Baltodano Vargas, Ambassador of Costa Rica: “AI can encourage international creative collaboration when its use respects cultural diversity and the rights of creators.”
H.E. Hanisha Jairam, Ambassador of Suriname: “As cinema embraces artificial intelligence, we must ensure that diverse cultures and smaller communities retain their authentic voices.”
R. S. Mishra, IAS: “Clear safeguards and accountability are essential to encourage innovation while protecting society from the misuse of artificial intelligence.”
Jang Jong Hwan, Counsellor, Embassy of DPR Korea: “Technological advancement in cinema should serve meaningful storytelling and promote a deeper understanding of people and cultures.”
Jimy Trujillo, Second Secretary, Embassy of Peru: “Artificial intelligence offers opportunities to share cultural heritage through cinema, provided authenticity and respect remain central.”
Dr. Dilip Kumar Kowkonda, Founder, Hyderabad Smiles: “Across healthcare and cinema, artificial intelligence delivers its greatest value when guided by human expertise and responsible judgement.”
Dr. Amit Behl, Actor: “An actor’s voice, likeness and performance must be protected through informed consent whenever artificial intelligence is used.”
Aroon Bakshi, Actor and Singer: “AI can support experimentation in music and cinema, but the identity and rights of singers and performers must be respected.”
Mehul Kumar, Filmmaker and Writer: “Artificial intelligence can assist filmmaking, but the emotional truth of a story depends on the vision and judgement of its creators.”
Dipali Mathur Tayal, Miss Universe Bharat: “Responsible AI should encourage inclusive representation and protect individuals from manipulated images and misleading portrayals.”
Anoop Lather, Actor and Chairperson, Culture Council & PRO, University of Delhi: “Creative education must equip young people with both AI skills and the ethical understanding needed to use them responsibly.”
The seminar connected technological possibilities with questions of authorship, consent, cultural representation and artistic integrity. The range of perspectives highlighted the need for dialogue among creators, educators, institutions and policymakers as AI becomes more closely integrated into cinema.
The session reinforced the festival’s commitment to examining emerging developments in filmmaking and encouraging innovation grounded in respect for human creativity.
