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| NDTV Creative Head Rohit Sahay Shares Insights on OTT Business and Creativity in Cinema at 19th Global Film Festival Noida |
Noida, India: Mr. Rohit Sahay, Creative Head at NDTV, was presented with the Festival Memento during the 19th Global Film Festival Noida 2026, held at Marwah Studios, Film City, Noida, in recognition of his distinguished presence and valuable contribution to media, creative communication, and the entertainment industry.
The Festival Memento was presented by Rtn. Dr. Sandeep Marwah, Festival Director of the Global Film Festival Noida, Founder of Noida Film City, and President of Marwah Studios, who appreciated Rohit Sahay’s participation and his efforts to share industry knowledge with aspiring media professionals.
A major highlight of the occasion was the powerful and insightful workshop conducted by Rohit Sahay on the business of OTT platforms and creativity in cinema. Drawing attention to the rapidly evolving media landscape, he discussed the opportunities and challenges emerging from digital streaming platforms and the changing expectations of audiences.
The workshop explored the relationship between creative storytelling and business strategy, highlighting the importance of compelling content, audience engagement, platform requirements, and understanding the commercial dynamics of the OTT ecosystem. The session offered valuable perspectives on how filmmakers and content creators can adapt to changing viewing habits while maintaining originality and creative excellence.
Speaking on the occasion, Dr. Sandeep Marwah said, “OTT platforms have transformed the way content is created, distributed, marketed, and consumed. Understanding the business of digital entertainment alongside the fundamentals of creative storytelling is essential for the next generation of filmmakers and media professionals. The workshop by Rohit Sahay provided valuable industry insights and helped bridge the gap between academic learning and professional practice. At AAFT, we believe in preparing our students to meet the changing demands of the media and entertainment industry.”
Rohit Sahay shared his perspectives on the evolving relationship between cinema, television, and digital streaming, emphasising the need for fresh ideas, strong narratives, and a clear understanding of the business environment. He appreciated the initiative of the Global Film Festival Noida in creating a platform where industry professionals and students could interact, exchange ideas, and learn from one another.
The 19th Global Film Festival Noida 2026 brought together filmmakers, broadcasters, creative professionals, media leaders, international delegates, and students to celebrate cinema and explore emerging trends in the entertainment industry.
The workshop reinforced the festival’s commitment to industry-oriented learning, professional development, and innovation, helping young talent gain a deeper understanding of the creative and commercial forces shaping the future of entertainment.
The session highlighted that success in the evolving world of cinema and OTT depends on the right balance of creativity, audience understanding, and business vision.
