AAFT University Signs MoU with Hollyland (China) Electronics Technology Corporation Limited at Marwah Studios

AAFT University Signs MoU with Hollyland (China) Electronics Technology Corporation Limited at Marwah Studios

Noida, India: AAFT University proudly announced the signing of a Memorandum of Understanding (MoU) with Hollyland (China) Electronics Technology Corporation Limited, a globally renowned wireless technology brand, at Marwah Studios, Film City Noida. The MoU was formally exchanged in the presence of Mr. Marcus Ooi, representing Hollyland, and Dr. Sandeep Marwah, Founder of Noida Film City, President of Marwah Studios, and Chancellor of AAFT University.

The strategic collaboration aims to strengthen academic–industry linkages by integrating cutting-edge wireless communication technologies into education, training, and practical applications for media, film, broadcasting, and content creation. The partnership will facilitate knowledge exchange, technical support, workshops, demonstrations, and exposure to the latest innovations in wireless audio and video transmission systems.

Speaking on the occasion, Marcus Ooi said that Hollyland is committed to supporting creative education worldwide and expressed happiness in partnering with AAFT University, one of India’s leading institutions in media and entertainment education. He emphasized that the association would help students and professionals gain hands-on experience with advanced wireless technology used across global production environments.

Dr. Sandeep Marwah, while addressing the gathering, stated that the MoU with Hollyland marks another important milestone in AAFT University’s mission to provide world-class, industry-oriented education. He added that collaboration with international technology leaders enhances students’ practical learning, keeps curriculum aligned with global standards, and prepares future professionals for evolving industry demands.

The event concluded with a mutual exchange of goodwill, reaffirming the shared vision of promoting innovation, excellence, and global cooperation in media and entertainment education supporting Indo China Film and Cultural Forum.

Dr. Sandeep Marwah Congratulates H.E. Xu Feihong and the People of China on the National Day of China

Dr. Sandeep Marwah Congratulates H.E. Xu Feihong and the People of China on the National Day of China

Noida, 1st October 2025 — On the occasion of the National Day of the People’s Republic of China, Dr. Sandeep Marwah, President of Marwah Studios and Chair for the Indo–China Film and Cultural Forum, extended his warm greetings and best wishes to H.E. Xu Feihong, Ambassador of China to India, and to the people of China.

Dr. Marwah conveyed his heartfelt congratulations, recognizing the strong historical and cultural ties between India and China. He emphasized that both nations share deep-rooted connections not only in trade and business but also in art, culture, and education.

“India and China have a lot in common and are interdependent in many business segments,” said Dr. Marwah. “It is time we further strengthen our cultural and artistic collaborations, as these play a vital role in building mutual respect and understanding between our people.”

Dr. Marwah also suggested expanding the scope of joint activities under the Indo–China Film and Cultural Forum, including film festivals, student exchanges, art exhibitions, and creative collaborations, to enhance people-to-people relations and cultural diplomacy.

The message from Dr. Marwah reflected the spirit of friendship and cooperation that continues to define the bond between India and China, reinforcing the role of culture as a bridge between the two great civilizations.

ICMEI Congratulates China on their National Day

ICMEI Congratulates China on their National Day

Noida, India: The International Chamber of Media and Entertainment Industry (ICMEI), under the leadership of Dr. Sandeep Marwah, extends heartfelt congratulations to H.E. Xu Feihong, the Ambassador of China to India, and to the people of China on the occasion of their National Day, celebrated on October 1st.

The Indo-China Film and Cultural Forum, established in New Delhi, continues to strengthen ties and foster cultural exchange between the two nations. Dr. Marwah emphasized the commitment of both countries, with their shared heritage as ancient civilizations, to deepen connections and promote cultural harmony.

China has been an invaluable partner in several prominent ICMEI initiatives, including the Global Film Festival, Global Festival of Journalism, Global Literary Festival, and Global Fashion Week, among others. Through collaborative efforts in art and culture, ICMEI and the Indo-China Forum look forward to further enhancing understanding and goodwill between the people of India and China.

Chinese Delegation at Marwah Studios to Promote Culture

Sandeep Marwah with Chinese Delegation at ICMEI Marwah Film City Noida

Noida: A Chinese delegation led by Minister Counsellor Wang Xinming from the Embassy of China in New Delhi recently visited Marwah Studios to promote cultural exchange and cooperation between India and China. The visit aimed to foster closer ties between the two countries and enhance mutual understanding of their respective cultures.

During their visit, the delegation interacted with the faculty and students of Marwah Studios and discussed various aspects of filmmaking, and possibilities to conduct cultural programs. They also explored opportunities for collaboration between the film industries of the two countries.

Sandeep Marwah President of ICMEI-International Chamber of Media and Entertainment Industry and Chair for Indo China Film and Cultural Forum briefed the delegation with the last activities of the forum.

Minister Counsellor Wang Xinming  was accompanied  by Cultural Secretary Wang Yuhua, Assistant Director of China National Tourist Office in New Delhi Wang Bin, and  Cultural Attache Embassy of China XuNing. Counsellor  stressed the importance of cultural exchange and expressed his hope that this visit would lead to more such interactions between India and China. He also highlighted the cultural richness of China and invited Indian filmmakers to explore the country’s scenic beauty and diverse cultural heritage.

The visit by the Chinese delegation to Marwah Studios is a positive step towards promoting cultural understanding and strengthening the bonds between the two countries. It opens up new avenues for collaboration and exchange of ideas, which will benefit both India and China in the long run.

ICMEI Attracted Another Chinese Media Delegation

Chinese Delegation at International Journalism Centre

Noida: “The Consul General of India in Xiamen referred the name of Sandeep Marwah and Marwah Studios to us. We have special thanks to Indian High Commission for suggesting the correct place. We are overwhelmed with the warm welcome,” said Ye Chonggeng Standing Member of Standing Committee of CPC Xiamen, Deputy Director The Peoples Congress of Xiamen and Director General of The Publicity Department of CPC Xiamen Municipal Committee.

A complete tour of Marwah Studios including Radio Station, TV Station, Film School, studios, post production department were part of the round for these senior journalists from China.

“We are open to any collaboration, association, and affiliation from China. We are also ready to support any cultural organization that is interested in bringing the people of two countries close to each other,” said Dr. Sandeep Marwah President of Marwah Studios.

Lin Hongmei Vice President Xiamen Media Group, Lin Zongning The Publicity Department of CPC Xiamen Municipal Committee, Cheng Ming Deputy, Director Foreign and Overseas Chinese Affairs office of Xiamen Municipal Committee, Shashi Tiwari, Chinese Language Interpreter and Kaushal Pathak were also part of the delegation.

Later Dr. Sandeep Marwah honored and presented membership of Indo China Cultural Forum to all the members of delegation. The delegation also presented memento to Dr. Marwah. International Journalism Centre of ICMEI supported the visit.

Powerful Chinese Media Delegation At Marwah Studios

Chinese Media Delegation at ICMEI

New Delhi: On the invitation of Dr. Sandeep Marwah President International Chamber of Media And Entertainment Industry A powerful media delegation visited the international headquarters of ICMEI at Marwah Studios.

“We are more than excited to note that an Indo China Cultural Forum has already been part of ICMEI under the leadership of Dr. Sandeep Marwah. We are feeling at home since we have entered Marwah Studios,” said Zhang Jun leader of the group from China and Chief Engineer, Hubei Provincial Radio and Television Bureau.

Dr. Sandeep Marwah is six times World Record Holder and founder of Noida Film City. His contribution in media and entertainment, education and tourism industry is beyond words, I assure you that we are at the right place for negotiations,” said Subhash Goel advisor to Ministry of Tourism, Government of India and Chairman STIC Travels

“We are honored to receive this great group of achievers from China. We are open to start any collaboration, association, joint venture with China. We invite you and your associate to please come and work with us any time,” expressed Dr. Sandeep Marwah.

 Hu Lei, Consultant if Publishing Management Division Hubei Provincial Press and Publication, Fang Xiaohui General Manager Hubei Zhongtu Changjiang Culture Media Co. Ltd., Cao Junfeng Hubei Provincial Film Bureau, , Zhang Ying Principal Staff member of Television Play Division and  Hubei Provincial Radio and Television Bureau  appreciated and honored Sandeep Marwah.

Huang Jun Deputy Director -General of General Office (Foreign Cooperation and Exchange Office) Hubei Provincial Radio and Television Bureau, Zhan Xuemei Admin & Intl Affairs Director Hubei Zhongtu Changjiang Culture Media Co. Ltd. and Liu Gang were part of the group. Shivam Sarmah, Manager - Inbound Tours, Stic Travels Private Limited managed the affairs.