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| IPBF and AAFT International Skill Development Council Join Hands to Strengthen Global Public Media |
New Delhi, 15th August 2025: In a landmark collaboration, the International Public Broadcasting Forum (IPBF) and the AAFT International Skill Development Council (AISDC) have come together with a shared vision to promote, protect, and enhance the role of public broadcasting as a vital pillar of democratic societies.
This partnership is built on six core commitments: Promoting Public Broadcasting: Both organizations will advocate for the importance of independent, informative, and culturally diverse programming that serves the public interest and strengthens democratic values.
Fostering Global Collaborations: The alliance aims to bring together media professionals, public broadcasting organizations, policymakers, and civil society groups worldwide. Through partnerships, joint productions, and knowledge exchange, the collaboration will work to enhance the quality and reach of public media.
Empowering Communities Through Media Literacy: The initiative will develop resources, programs, and campaigns to advance media literacy, empowering individuals to critically engage with media content and participate actively in democratic discourse.
Supporting Diverse and Inclusive Content: The collaboration will encourage the production and distribution of content that reflects a wide spectrum of cultures, voices, and perspectives, fostering tolerance, social cohesion, and mutual understanding.
Enhancing Media Ethics and Professional Standards: By providing training, guidelines, and dialogue platforms, the partnership will reinforce ethical journalism and professional standards, ensuring credibility and trust in public broadcasting.
Advocating for Funding and Policy Support: Recognizing the challenges faced by public broadcasting, the organizations will work with policymakers and stakeholders to secure sustainable funding models and regulatory frameworks that protect the independence and accessibility of public media.
Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios and Chairperson of AISDC, emphasized, “This collaboration will not only strengthen the role of public broadcasting worldwide but also empower communities through skill development, ethical media practices, and cross-cultural exchange.”
This strategic partnership between IPBF and AISDC represents a significant step forward in building a more informed, inclusive, and democratic global media landscape.
