ICMEI and BIS Host Full-Day Summit on Media & Entertainment Standards

ICMEI and BIS Host Full-Day Summit on Media & Entertainment Standards

New Delhi: The International Chamber of Media & Entertainment Industry (ICMEI), in collaboration with the Bureau of Indian Standards (BIS) under the Ministry of Consumer Affairs, Food and Public Distribution, Government of India, successfully inaugurated a full-day summit on Media & Entertainment (M&E) Standards. The event brought together industry leaders, policymakers, and experts to discuss the evolving landscape of standards in the M&E sector.

S.K. Kanojia, Head of the Service Sector at BIS, provided a detailed explanation of the significance of industry standards and their impact on the media and entertainment industry.

Dr. Sandeep Marwah, President of Marwah Studios, and National Chair for M&E Committee in BIS Ministry of Consumer Affaires, Government of India, opened the session with an insightful introduction to the M&E industry, revealing eye-opening statistics on its rapid growth. His presentation shed light on the industry’s transformation and the increasing need for structured guidelines to support its expansion.

Prominent industry figures also shared their perspectives on the role of standards in shaping the future of the media industry. Dr. Ajit Pathak, President of the Public Relations Society of India (PRAI), addressed key communication strategies, while Sandeep Gupta, President of the Professional Speakers Association of India (PSAA), emphasized the need for quality benchmarks in professional speaking and media engagements.

Additionally, Atul Churamani, Managing Director of Turnkey Music and Publishing Pvt. Ltd., discussed the role of standards in music publishing and content distribution, highlighting their importance in ensuring quality and consistency across the sector.

The summit marked a significant step towards streamlining and enhancing industry regulations, reinforcing the need for standardization in the rapidly growing media and entertainment sector.

Film Federation of India Delegation Meets West Bengal Principal Secretary for Information & Culture

Film Federation of India Delegation Meets West Bengal Principal Secretary for Information & Culture

Kolkata: The Film Federation of India (FFI) held a significant meeting with Shri Santanu Basu IAS, Principal Secretary and Secretary for Information & Culture, Government of West Bengal, in Kolkata. The discussions focused on key aspects of the Indian film industry and potential collaborations to boost film-related activities.

The delegation, led by FFI President Firdausul Hasan, included industry experts who shared valuable insights into various facets of film production, permissions, tourism, and single-window services. Dr. Sandeep Marwah provided an in-depth briefing on the operations of Noida Film City and extended an invitation to the Principal Secretary to visit Noida Film City and Marwah Studios to witness firsthand how the industry is organized.

During the meeting, several crucial topics were discussed, including film shooting regulations, streamlining permission processes, and enhancing film tourism initiatives. Shri Santanu Basu appreciated the delegation’s efforts in providing comprehensive and authentic information. He assured the members of his commitment to working on the subject without delay.

The interaction marked a constructive step towards fostering stronger collaborations between the film industry and government bodies, aiming to create a more efficient and film-friendly environment in India.