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| AAFT Students Present Research Study on Branding at International Film and Television Research Centre |
Noida: Students of the AAFT School of Public Relations, Events & Advertising presented an insightful research study on the subject of Branding at the International Film and Television Research Centre, Marwah Studios, Noida Film City.
A total of eleven comprehensive projects showcasing different branding strategies, concepts, case studies, and market approaches were presented before Dr. Sandeep Marwah, Chancellor of AAFT University of Media and Arts and President of Marwah Studios. Each project was accompanied by a detailed research report reflecting extensive study, analysis, and practical understanding of contemporary branding techniques.
The presentations highlighted the importance of brand identity, consumer perception, digital branding, corporate communication, brand positioning, and integrated marketing strategies in today’s competitive business environment.
Addressing the students, Dr. Sandeep Marwah appreciated their efforts and emphasized the growing significance of branding in every sphere of business and communication.
“Branding is no longer limited to products and services; it has become an essential tool for individuals, institutions, organizations, and even nations. A strong brand creates trust, recognition, credibility, and long-term value. I am delighted to see the depth of research and professional presentation skills demonstrated by the students. Such projects help bridge the gap between academic learning and industry requirements,” said Dr. Marwah.
He further encouraged the students to continue pursuing innovative research and remain updated with the latest trends in public relations, advertising, marketing, and brand management.
The faculty members and research mentors also commended the students for their dedication and analytical approach in preparing the projects. The presentations generated meaningful discussions on emerging branding trends and provided valuable insights into the evolving dynamics of consumer engagement and market communication.
The event once again reflected AAFT’s commitment to experiential learning, research-oriented education, and industry-focused training, preparing students to become future leaders in the fields of public relations, advertising, events, and strategic communication.
