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| Four Landmark Books on AAFT’s International Festivals Launched at AAFT School of Digital Marketing |
Noida: In a significant academic and cultural initiative, four comprehensive books documenting the remarkable journey of AAFT’s flagship international festivals for 2025–26 were formally launched at the AAFT School of Digital Marketing. The books cover the Global Film Festival Noida, Global Fashion Week Noida, Global Literary Festival Noida, and the Global Festival of Journalism Noida.
The books were released by Shri Deo Dutt Sharma, IAS, Former CEO of Noida Authority, and Dr. Sanjeev Layek, Executive Secretary of the World Association for Small and Medium Enterprises (WASME) in the presence of distinguished guests, faculty members, students, and members of the media fraternity.
Each publication provides a detailed account of its respective festival, highlighting the vision behind the event, seminars, workshops, exhibitions, cultural performances, competitions, screenings, fashion presentations, literary sessions, distinguished speakers, international delegates, participating countries, award ceremonies, major outcomes, and the overall impact created through these global celebrations.
Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University, and Festival President, said, “These four publications are a valuable record of our commitment to education, culture, media, and international cooperation. Every page reflects months of planning, execution, and participation by professionals, academicians, artists, diplomats, students, and institutions from across the world. Today, all our four festivals have become the biggest academic festivals of their kind in the world. No school, college, university, or standalone institution has ever planned and executed festivals of such international stature and scale with thousands of participants and visitors. These books will serve as an important reference for future generations, researchers, and event managers.”
Addressing the gathering, Shri Deo Dutt Sharma, IAS, Former CEO of Noida Authority, congratulated AAFT and Dr. Sandeep Marwah for creating internationally acclaimed academic festivals that have significantly enhanced the cultural and educational image of Noida and India. He appreciated the meticulous documentation presented in the books and described them as an important contribution to the fields of education, media, art, and event management.
Dr. Sanjeev Layek, Executive Secretary of WASME, praised AAFT for consistently organizing world-class festivals that successfully bring together education, industry, diplomacy, culture, and creativity on one platform. He remarked that the publications demonstrate the institution’s professionalism, global vision, and commitment to preserving knowledge through systematic documentation, making them valuable resources for students, educators, researchers, and professionals alike.
The formal ceremony concluded with a heartfelt vote of thanks delivered by Dr. Himani Choudhary, Director, AAFT School of Digital Marketing, who expressed gratitude to the distinguished guests, contributors, faculty members, students, and organizing team for making the book launch a memorable occasion. She reiterated AAFT’s commitment to continuing its tradition of academic excellence, innovation, and global cultural engagement through such pioneering initiatives.
