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| Dr. Sandeep Marwah Chairs Bureau of Indian Standards Media & Entertainment Committee Meeting |
New Delhi: Dr. Sandeep Marwah, National Chair of the Media & Entertainment Committee of the Bureau of Indian Standards (BIS), Ministry of Consumer Affairs, Government of India, chaired an important committee meeting in New Delhi to deliberate on strengthening quality standards, promoting innovation, and advancing best practices across India’s rapidly growing Media & Entertainment sector.
The meeting brought together eminent professionals, industry experts, policymakers, technical specialists, and representatives from the media and entertainment ecosystem to review ongoing initiatives and discuss the formulation and implementation of standards that will enhance quality, efficiency, safety, and global competitiveness within the industry.
During the meeting, the Committee deliberated on emerging technologies, digital transformation, content production standards, broadcasting, animation, visual effects, gaming, and other evolving segments of the Media & Entertainment industry. The discussions also focused on aligning Indian standards with international benchmarks while encouraging innovation and supporting the growth of creative industries.
Addressing the members, Dr. Sandeep Marwah emphasised the growing importance of standardisation in an increasingly technology-driven and globally connected media landscape.
Speaking to the press after the meeting, Dr. Marwah said: “Quality standards are the foundation of excellence, credibility, and sustainable growth. As India’s Media & Entertainment industry continues to expand its global footprint, it is essential that we establish robust, future-ready standards that encourage innovation while ensuring quality, safety, interoperability, and international competitiveness. The Bureau of Indian Standards has a vital role in shaping a framework that will benefit creators, institutions, businesses, and consumers alike.”
Dr. Marwah further highlighted that the Committee remains committed to working closely with government agencies, industry stakeholders, educational institutions, and technology experts to develop comprehensive standards that reflect the evolving needs of the sector and contribute to the vision of Viksit Bharat.
The meeting concluded with a collective resolve to accelerate the development of progressive standards that will strengthen India’s position as a global hub for media, entertainment, digital content, and creative industries while reinforcing the nation’s commitment to quality and excellence.
