PR Conclave Addresses Challenges in Stakeholder Engagement in the Digital Age

PR Conclave Addresses Challenges in Stakeholder Engagement in the Digital Age

Noida, July 26, 2024 – The Public Relations Society of India (PRSI), in collaboration with AAFT, hosted an influential PR conclave focused on the challenges of stakeholder engagement in the digital age. The event provided a platform for in-depth discussions on the evolving landscape of public relations and the critical role it plays in today’s interconnected world.

Dr. Sandeep Marwah, Chancellor of AAFT University, opened the conclave with a keynote address, highlighting the inevitability of change in the field of public relations. “If there is anything that is constant, it is change,” Dr. Marwah stated. “The style, equipment, and methods may have evolved, but the fundamental concept of building relationships remains unchanged. As the old proverb goes, your growth depends on the kind of people you know. Public relations has always played a crucial role in every field, adapting to new challenges and opportunities.”

The ceremony featured esteemed speakers who shared their insights and experiences: Mr. Vinit Kumar from the Ministry of Railways, Government of India, initiated the discussions with a focus on the integration of digital tools in stakeholder engagement. Prof. Dr. Charulata Singh, Chairperson of the Delhi Chapter PRSI, emphasized the importance of maintaining authenticity and transparency in digital communications.

Dr. Archana Kumari, Secretary of the Delhi Chapter PRSI, spoke about the evolving expectations of stakeholders in the digital era. Prof. Dr. Shuchi Yadav from Media Studies at JNU narrated examples of successful digital PR campaigns and their impact. Ms. Sumita Singh, Deputy General Manager of Corporate Communication at Indian Oil Corporation, expressed the need for agility and responsiveness in managing digital PR. Ms. Harsh Bhargavi Pandiri, Treasurer of the Delhi Chapter PRSI, added her perspective on the ethical considerations and challenges faced by PR professionals today.

In recognition of their contributions, Dr. Sandeep Marwah presented life membership of International Film and Television Club of AAFT to the speakers and membership  of World Peace Development and Research Foundation to all the distinguished guests and gifted them his books on accolades and achievements.

The conclave underscored the importance of adapting to the digital age while preserving the core principles of public relations. It provided valuable insights and strategies for effective stakeholder engagement in a rapidly changing environment.

Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ – A Revolutionary Student Forum

Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ – A Revolutionary Student Forum

Noida, India – June 20, 2024 – In a landmark initiative poised to reshape the landscape of public relations and communication education in India, the Public Relations Society of India (PRSI) and the Asian Academy of Film & Television (AAFT) signed a Memorandum of Understanding (MoU) to establish ‘Nalanda – Student’s Forum of PRSI’. This strategic collaboration aims to create a robust industry-academia interface, nurturing the next generation of PR and communication professionals.

The MoU was signed by Dr. Ajit Pathak, National President of PRSI, and Dr. Sandeep Marwah, Chancellor of AAFT, a cultural ambassador to over 75 countries. The signing ceremony was attended by distinguished dignitaries including Dr. Charulata Singh (Chairperson), Shri Ajay Chaturvedi (Vice Chairman), Dr. Harsha Bhargavi (Treasurer), and Executive Members Shri Umesh Mishra and Shri Pankaj Saksena, marking a significant milestone in the journey of PRSI’s mission to empower the youth.

Dr. Sandeep Marwah, during his address, emphasized the transformative potential of public relations in shaping societal narratives. He highlighted the pivotal role of PRSI in uniting professionals from various sectors – government, private, NGOs, PR consultancies, and academia – to create a cohesive and powerful organization.

“Public Relations is a cornerstone for building public opinion on crucial national and social issues. The establishment of Nalanda will not only enhance the skills of young PR professionals but also instill in them the values and ethics necessary for responsible communication,” said Dr. Marwah.

Established in 1958, PRSI is the premier national body for PR professionals in India, boasting 25 chapters across the country. It has been instrumental in promoting transparency in media, ethical political communication, and public awareness campaigns such as the Unity India Drive, Anti-terrorism Movement, and the Swachh Bharat Mission. PRSI’s affiliation with the Global Alliance of Public Relations and Communication Management and the International Public Relations Association underscores its global outreach and influence.

Dr. Ajit Pathak remarked, “The collaboration with AAFT to launch Nalanda signifies a new era of educational excellence and practical exposure for students. It aligns with PRSI’s vision of nurturing future generations with knowledge and skills critical for global leadership in public relations.”

AAFT, a leading institution in media and arts education, has been a trailblazer in the field for over 30 years, offering over 90 professional courses. Under the visionary leadership of Dr. Sandeep Marwah, AAFT has set unparalleled standards in film making, fashion, and media management. The institution is renowned for its comprehensive programs in cinema, journalism, animation, music, hospitality, and more, providing diplomas, degrees, and postgraduate degrees across various disciplines.

The establishment of Nalanda – Student’s Forum of PRSI is anticipated to become a cornerstone for academic and professional growth, fostering a new wave of skilled and ethical public relations professionals ready to lead on the global stage.

Public Relations Workshop at AAFT School of PR Events and Advertising

Public Relations Workshop at AAFT School of PR Events and Advertising

Noida: The AAFT School of PR Events and Advertising recently hosted a powerful workshop on Public Relations, featuring esteemed speakers Puja Arora from HCL and Dr. Ajit Pathak, President of the PR Society of India. The event was held at Marwah Film City, Noida, and aimed to provide students with deep insights into the field of Public Relations.

“PR is performance recognition,” stated Dr. Sandeep Marwah while addressing the attendees. He emphasized the importance of PR in today’s dynamic environment and how it serves as a critical tool for performance acknowledgment and brand building.

Puja Arora from HCL shared her extensive experience in corporate communications, explaining various strategies and practices that are crucial for effective public relations. She emphasized the need for innovation and adaptability in the PR industry to keep up with the evolving digital landscape.

Dr. Ajit Pathak, President of the PR Society of India, expressed his views on the current trends and challenges in the PR industry. He highlighted the significance of ethical practices and the role of PR professionals in shaping public opinion and maintaining a positive image for organizations.

The workshop was an interactive session, providing students with the opportunity to engage with the speakers and gain valuable knowledge about real-world PR scenarios. The insights shared by the industry experts were aimed at equipping the students with the skills necessary to excel in their future careers.

Later in the event, Dr. Sandeep Marwah honored and presented the speakers with life membership of the International Film and Television Research Centre of AAFT as a mark of respect and appreciation for their contributions to the field of Public Relations.

The workshop was a significant success, leaving the students inspired and better prepared for their professional journeys in the field of PR and advertising.

Global PR Luminary Dr. Sandeep Marwah Ignites Inspiration at International Public Relations Festival 2023

Sandeep Marwah at Annual Award Function of Public Relations Society of India

New Delhi: The Public Relations Society of India orchestrated a grand spectacle of communication prowess with the International Public Relations Festival 2023 held at the Dr. B.R. Ambedkar International Convention Centre, Janpath, New Delhi.

As the premier national organization for Public Relations and corporate communication, the Public Relations Society of India (PRSI) has been dedicated to strengthening the nation through the creation of positive waves via effective communication and building trust bridges,” remarked Dr. Ajit Pathak, National President PRSI. He further highlighted PRSI’s commitment to showcasing the G20 presidency, leaving no stone unturned in amplifying the impact of their leadership.

The occasion was marked by the celebration and recognition of individuals who have made significant contributions to the field of Public Relations. “Today is the day when we will honor the stalwarts of this industry,” added Dr. Ajit Pathak.

A beacon in the realm of Public Relations, Dr. Sandeep Marwah, graced the event with his profound insights. In his address, he shed light on the crucial importance and necessity of Public Relations in contemporary society. Dr. Marwah also emphasized the concept of self-reliance (Atmanirbhar) and its profound meaning in the context of fostering effective communication.

The distinguished gathering also heard enlightening perspectives from eminent speakers, including H.H. Pujya Swami Chidanand Saraswati Ji of Parmath Niketan, Dr. Sudhanshu Trivedi, Member of Rajya Sabha, and Naresh Bansal, Member of Rajya Sabha. Each speaker brought unique insights to the forefront, contributing to the wealth of knowledge shared at the International Public Relations Festival 2023.

The event stood as a testament to the power of communication in shaping perceptions, building bridges, and fostering trust, echoing the overarching theme of the festival. Dr. Sandeep Marwah’s presence added a touch of global luminescence, inspiring professionals and enthusiasts alike to strive for excellence in the dynamic field of Public Relations.

Dr. Sandeep Marwah Appointed as Member of National Jury for PR Society of India’s Annual National Awards

Sandeep Marwah on the Jury of National Awards of PR Society of India

New Delhi: The Public Relations Society of India (PRSI) has appointed Dr. Sandeep Marwah, President of AAFT School of PR Events and Advertising, as a distinguished member of the National Jury for the prestigious Annual National Awards for Public Relations.

Dr. Ajit Pathak, President of PRSI, expressed the significance of these awards, stating, “The PRSI Awards are amongst the most exclusive recognitions in the field of Public Relations. With a substantial increase in entries from across India every year, the competition is fierce, and the standards are exceptionally high.”

The jury meeting, a pivotal event in the selection process, recently convened at Tagore Hall, SCOPE Convention Centre on Lodhi Road, New Delhi. Dr. Sandeep Marwah, a seasoned professional in the field and President of AAFT School of PR Events and Advertising, brought his wealth of experience to the deliberations.

Having received the PRSI Highest National Award in previous years, Dr. Marwah’s inclusion on the jury panel further underscores his expertise and commitment to the field of Public Relations.

The Public Relations Society of India, founded in 1958, serves as the national association for PR practitioners, dedicated to promoting the recognition of public relations as a profession. The organization strives to articulate the objectives and potentialities of public relations as a strategic management function to the public.

Dr. Sandeep Marwah expressed his gratitude for being nominated to the National Jury and emphasized the importance of acknowledging excellence in the field of Public Relations. “These awards are not just about recognizing achievements but also about setting benchmarks for the industry,” he remarked.

The Annual PRSI Awards play a crucial role in highlighting and honoring outstanding contributions to the field of Public Relations, and the involvement of Dr. Sandeep Marwah as a jury member adds prestige to this esteemed recognition.

Sandeep Marwah Addressed Students of AAFT School of PR Events and Advertising

Sandeep Marwah Addressed Students of AAFT School of PR Events & Advertising

Noida: Sandeep Marwah, a renowned personality in the field of media and entertainment and President Marwah Studios recently addressed the students of AAFT School of PR, Events, and Advertising. During his speech, he motivated the students to strive for excellence and do better in life.

Sandeep Marwah emphasized the importance of learning from failures and not getting demotivated by them. He shared his own experiences and how he learned from his failures to achieve success in his career.

“A growth mindset is a belief that one’s abilities and talents can be developed through hard work and dedication. Students should focus on developing a growth mindset to unlock their full potential and achieve their goals,” said Sandeep Marwah.

Networking is a crucial aspect of the media and entertainment industry. Students should focus on building connections and networking with professionals in the industry to enhance their career prospects he added.

The media and entertainment industry is constantly evolving, and it’s essential to stay updated with the latest trends and technologies. Students should keep themselves updated with the latest happenings in the industry to stay ahead of the curve Dr. Marwah explained the need of networking.

Creativity is the backbone of the media and entertainment industry. Students should focus on developing their creativity and exploring new ideas to stand out from the crowd Marwah expressed.

In conclusion, Sandeep Marwah’s speech was an inspiration for the students of AAFT School of PR, Events, and Advertising. By implementing these ideas, the students can achieve their goals and succeed in their careers.

ICMEI Invited Discussion on Changing Scenario of Events

ICMEI Invited Dignities To Discuss Changing Scenario of Events

New Delhi: International Chamber of Media And Entertainment Industry in association with AAFT School of PR Events and Advertising invited people from Industry to discuss the changing scenario of events in India.

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. Some people look for a beautiful place. Others make a place beautiful and that is the job of people who belong to this segment of business called Events,” said Dr. Sandeep Marwah President of Chamber and Marwah Studios.

 It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change. Time has come when we have to peep into other boxes what can bring back excitement to life. Without events we are a gloomy society,” added Dr. Marwah and initiated the discussion.

“Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this too will be swept away. We have already started our events on web and response is fantastic. No doubt that events are the part & parcel of media and entertainment industry and it has accrued loss of billions of rupees in last 100 days,” said Dr. Sanjeev Layek Executive Secretary of WASME.

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Dr. George V. Antony read the quote of James Dean. He expressed how events associated with management ans education have changed the shape and attracting required crowd for the same.

“The only way to do great work is to love what you do, that’s what I am doing by performing for the camera ad I know its reaching people through social media. I have just finished few shows last week,” said Jaya Pridarshini renowned Classical Dancer.

“It was a difficult stage for all of us as we need live audience to perform classical dance. Even young dancers who were learning from me now have to use web for training. We have lost fun in performing and missing on the appreciation from the live audience,” said Anu Sinha Kathak exponent.

Hriju Shah renowned music director, Acharya Mukesh Sharma a yoga expert, Film director Raju Prasekar also spoke on the subject in detail. Chetan Joshi is a noted flautist in the Hindustani classical music tradition expressed his views and won the hearts of the participants when he played the flute on the web.

Webinar on Future Prospects of PR Events at ICMEI

Webinar on Future of PR Events at ICMEI

New Delhi: “The whole media and entertainment industry has shift from outdoors to indoors for the time being. Priorities have changed in the demands of the people of the country. PR Events has changed its colors. In this situation it is necessary for the organizations to make money and audience to keep busy,” said Dr. Sandeep Marwah President of Marwah Studios initiating the webinar on Future Prospects of PR And Events organized by ICMEI.

New words have been added to day to interaction such as social distancing, We’re living in a pandemic and everything you ever did before should be handled differently now, including your PR and marketing efforts. Brands are made up of human beings, and as such, we must act responsibly and compassionately,” said Smita Singh Managing Director of Communication Heights PR Agency,

The coronavirus has transformed the way we live, love, work, and do business. The way you conduct your public relations both externally and internally as a company during this time is vitally important for your reputation. As a respectable brand you can’t just continue business as usual,” said Dr. Vinod Verma Vice President and Head of Regulatory Affairs Aditya Birla Group,

“it’s so important to engage continuously with your customers via social media and other online channels, while also making sure that you cater to their needs rather than your own,” added Achal Sharma AC Secretary Core Prrlers Foundation,

“As a smart PR person, you should look at the news you have coming up in the pipeline and see how you can adapt your announcements to be more in tune with the issues and needs created by the coronavirus outbreak,” guided Cdr Kaushal Choudhary CEO Data Resolve Technologies

“When much of the world needs help, the best way to make a name for yourself is to help people. Yes, there may be a reduced appetite for your products at this moment in time, but there has been an explosion in the demand for aid and assistance,” expressed Pushyanti Shukla Senior Accounts Manager Adfactors PR participated in the session and expressed their point of views.

Large number of young event managers, PR Agents, students of advertising attended the webinar. AAFT School of PR Events And Advertising supported the event. Dr. Sushil Bharti Director Radio Noida 107.4 FM paid vote of thanks.

World Consumer Rights Day Celebrated at AAFT School of PR Events & Advertising

Sandeep Marwah at AAFT

Noida: World Consumer Rights Day is an annual international event that signifies celebration and solidarity in the international consumer movement, demanding that, consumer rights are to be respected and protected.

The event also gives a chance to protest against the market abuses and social injustices which undermine those rights. Each year, World Consumer Rights Day adopts a theme to highlight. This year the theme promoted is "The Sustainable Consumer".

“In order to protect the planet and provide fair social conditions for current and future generations, we need to think about the way we produce and consume goods and services,” reminded Dr. Sandeep Marwah President of AAFT School of PR Events And Advertising talking to the young entrepreneurs in making at Noida Film City.

 “The aim of sustainable consumption is to increase resource efficiency and fair trade while helping to alleviate poverty and enable everyone to enjoy a good quality of life with access to food, water, energy, medicine and more,” added Dr. Marwah highlighting the World Consumer Rights Day, which falls on 15^th March every year.